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Zapier makes it easy to integrate Google Analytics 4 with Zoom - no code necessary. See how you can get setup in minutes.

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Google Analytics 4
Google Analytics 4 logo
Google Analytics 4
1. Choose trigger event
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Zoom
Zoom logo
Zoom
2. Choose action
Google Analytics 4 logo
1. Select the event
Setup
Test
Google Analytics 4 logo
Google Analytics 4
Choose a trigger event

Choose a trigger

A trigger is the event that starts your Zap—like a "New Conversion Event" from Google Analytics 4.

Add your action

An action happens after the trigger—such as "Create Meeting" in Zoom.

You’re connected!

Zapier seamlessly connects Google Analytics 4 and Zoom, automating your workflow.

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Customers have created over 25 million Zaps on the platform

6 mins

The average user takes less than 6 minutes to set up a Zap

Make work flow with AI

Level up your Google Analytics 4 to Zoom integration with AI. Extract, summarize, and transform your integration data with leading AI models like OpenAI, Anthropic, and more.
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Frequently Asked Questions about Google Analytics 4 + Zoom integrations

New to automation with Zapier? You're not alone. Here are some answers to common questions about how Zapier works with Google Analytics 4 and Zoom

How do I set up an integration between Google Analytics 4 and Zoom?

To integrate Google Analytics 4 with Zoom, you need to use Zapier to create a workflow called a Zap. You will select Zoom as your trigger app and choose a trigger event such as 'New Meeting,' then set Google Analytics 4 as your action app. Configure the event parameters in GA4 to track the desired analytics.

What types of trigger events from Zoom can I use with Google Analytics 4?

In our integration setup, you can choose from various Zoom triggers such as 'New Meeting,' 'Meeting Ended,' 'New Webinar Registrant,' and more. Each of these triggers can be used to push data into Google Analytics 4 for better tracking.

Can I track Zoom webinar attendance in Google Analytics 4?

Yes, using our integration, you can track webinar attendance in Google Analytics 4 by setting up a trigger for 'New Webinar Attendee' in Zoom and connecting it to an appropriate measurement event in GA4.

Is it possible to monitor meeting duration through this integration?

While our standard triggers capture the start and end times of meetings, creating custom events in Google Analytics 4 allows for calculating meeting durations based on these timestamps.

How do we handle multiple participants joining a single Zoom meeting in this integration?

Our integration records each participant's entry into a meeting by using the 'Participant Joined' trigger. This data can be sent as distinct events to Google Analytics 4 for individualized tracking.

What actions can be performed in GA4 once data is received from a Zoom event?

Once data flows from a Zoom event into GA4, you can process it by creating funnels, monitoring real-time analytics, setting goals based on the event parameters received, or segmenting users based on their interaction with Zoom events.

Do we need technical skills to set up this integration between GA4 and Zoom?

The setup is designed to be user-friendly using our platform, requiring no coding skills. However, understanding basic logic around triggers and actions will help in customizing your integrations efficiently.

Connect Google Analytics 4 and Zoom to integrate crucial parts of your business

With Zapier, you can integrate everything from basic data entry to end-to-end processes. Here are some of the business-critical workflows that people automate with Zapier.

Integration categories

Automate your lead management and improve conversions

With Zapier, you can automate every part of your lead funnel and give yourself the best chance at converting leads. Automate everything from lead capture to outreach to reporting—and close more deals as a result.
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Create more impactful campaigns with automation

Measuring campaign performance across platforms can get chaotic. Plus, digging up the right metrics costs you precious time and effort. With Zapier, you can create a centralized view of your performance, skillfully manage your lists, and ensure your campaigns drive ROI across the business.
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Provide world-class support with a little help from automation

Support reps can't be productive when they have to track down crucial information for every incident or ticket. With Zapier, you can automatically send your reps the context they need to resolve tickets quickly and create a seamless customer experience.
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Automate your way to actionable, up-to-date data

The days of manually exporting and importing data are over. With Zapier, you can send data where it needs to go, in the format you need it—so you can centralize your data and unlock more insights.
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Resolve incidents faster with automation

Your technical support team wants to focus on tech tickets rather than admin work. With Zapier, you can automate everything from ticket creation to routing to inter-team communication—eliminating friction from incident management and increasing speed to resolution.
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Supported triggers and actions

Zapier helps you create workflows that connect your apps to automate repetitive tasks. A trigger is an event that starts a workflow, and an action is an event a Zap performs.

triggers, actions, or triggers and actions
    • Measurement Display Name
      Required
    Action
    Write
  • Google Analytics 4 triggers, actions, and search
    Send Measurement Events for an Application

    Send Measurement Events for given application.

    Action
    Write
  • Google Analytics 4 triggers, actions, and search
    Find Conversion

    Finds a conversion based on id.

    Action
    Search
    • Event Name
      Required
    Action
    Write
    • Report Start Date
      Required
    • Report End Date
      Required
    • Date Name
      Required
    • Dimension
    • Comparison
    • Value
    • Metric
    • Comparison
    • Value
    • Offset
    • Limit
    • Currency
    • Keep empty rows
    • Return property quota
    Action
    Write
    • Api_docs_info
    • Stop on error
      Required
    • HTTP Method
      Required
    • URL
      Required
    • Query string parameters
    • Additional request headers
    • Body
    Action
    Write
    • Meeting Type
      Required
    Trigger
    Instant
    Try It

Learn how to automate Google Analytics 4 on the Zapier blog

Learn how to automate Zoom on the Zapier blog

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About Google Analytics 4
Google Analytics 4 is a powerful web analytics platform that provides businesses with deep insights into user behavior and website performance.
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zoom logo
About Zoom
Zoom brings teams together to get more done in a frictionless environment. Zoom's reliable, video-first unified communications platform provides video meetings, voice, webinars, and chat across desktops, phones, mobile devices, and conference systems
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