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Quickly connect Google Analytics 4 to HubSpot with a Zapier template.

Our most popular template

Create measurements in Google Analytics 4 from new form submissions in HubSpot
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HubSpot + Google Analytics 4
Create conversion events in Google Analytics 4 for properties from new form submissions in HubSpot
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HubSpot + Google Analytics 4
Update deal stages in HubSpot and create conversion events for properties in Google Analytics 4
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HubSpot + Google Analytics 4
Create Google Analytics measurements from new HubSpot form submissions
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HubSpot + Google Analytics 4
Create conversion events in Google Analytics 4 for new contacts in HubSpot
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HubSpot + Google Analytics 4
Create conversion events for properties in Google Analytics 4 when new companies are added to HubSpot
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HubSpot + Google Analytics 4

Create measurements in Google Analytics 4 from new form submissions in HubSpot

Details

Try it

HubSpot + Google Analytics 4

Create conversion events in Google Analytics 4 for properties from new form submissions in HubSpot

Details

Try it

HubSpot + Google Analytics 4

Update deal stages in HubSpot and create conversion events for properties in Google Analytics 4

Details

Try it

HubSpot + Google Analytics 4

Create Google Analytics measurements from new HubSpot form submissions

Details

Try it

HubSpot + Google Analytics 4

Create conversion events in Google Analytics 4 for new contacts in HubSpot

Details

Try it

HubSpot + Google Analytics 4

Create conversion events for properties in Google Analytics 4 when new companies are added to HubSpot

Details

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HubSpot + Google Analytics 4

Create new HubSpot contacts for new conversion events in Google Analytics 4
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Google Analytics 4 + HubSpot
Create Google Analytics 4 conversion events for properties from new HubSpot contacts
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HubSpot + Google Analytics 4

How Zapier works

Zapier makes it easy to integrate Google Analytics 4 with HubSpot - no code necessary. See how you can get setup in minutes.

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1. Choose trigger event

2. Choose action

1. Select the event

Setup

Test

App

Trigger event

Choose a trigger event

Choose a trigger

A trigger is the event that starts your Zap—like a "New Conversion Event" from Google Analytics 4.

Add your action

An action happens after the trigger—such as "Add Contact to List" in HubSpot.

You’re connected!

Zapier seamlessly connects Google Analytics 4 and HubSpot, automating your workflow.

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Customers have created over 25 million Zaps on the platform

6 mins

The average user takes less than 6 minutes to set up a Zap

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Frequently Asked Questions about Google Analytics 4 + HubSpot integrations

New to automation with Zapier? You're not alone. Here are some answers to common questions about how Zapier works with Google Analytics 4 and HubSpot

How do I integrate Google Analytics 4 with HubSpot?

Our integration requires setting up Google Analytics 4 and HubSpot accounts, then using Zapier to connect these by choosing relevant triggers (like form submissions in HubSpot) and actions (like event tracking in Google Analytics 4).

What triggers are available when connecting HubSpot to Google Analytics 4?

We offer various triggers such as new contact creation, form submissions, and changes in deal stages within HubSpot. These can be set to initiate actions in Google Analytics 4.

Can I track page views from HubSpot landing pages in Google Analytics 4?

Yes, by setting up triggers for page views within HubSpot, you can configure an action to send this data into your Google Analytics 4 property via our integration.

Is it possible to track form submissions from HubSpot into Google Analytics 4?

Absolutely. We can trigger an event in Google Analytics 4 each time a form is submitted on your HubSpot site through the integration setup.

Do I need technical skills to set up the integration between Google Analytics 4 and HubSpot?

No advanced technical skills are needed. Our platform provides a user-friendly interface where you manually select triggers and actions to create automated workflows.

How do we ensure data accuracy when syncing between HubSpot and Google Analytics 4?

To maintain accuracy, carefully configure matching events and ensure all filters are correctly applied in both systems during setup, minimizing discrepancies between recorded data points.

What kind of actions can be triggered inside Google Analytics 4 using data from HubSpot?

Actions such as logging custom events or updating conversion statistics in Google Analytics based on sales funnel activity recorded in HubSpot are possible with our solution.

Practical ways you can use Google Analytics 4 and HubSpot

Track high-performing Google Analytics events in HubSpot.

When a specific conversion event hits in Google Analytics 4, Zapier creates or updates a matching contact or deal in HubSpot. This helps the business owner align marketing campaigns directly with sales efforts, ensuring the pipeline is driven by actionable data.

Business Owner

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Create HubSpot tickets for Google Analytics anomalies.

When a certain metric in Google Analytics falls below or exceeds a threshold, Zapier will automatically create a ticket in HubSpot. This allows the IT team to investigate unusual activity promptly, reducing potential issues impacting system performance or site availability.

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Sync new HubSpot contacts with Google Analytics 4.

When a new contact is added in HubSpot, Zapier will automatically send a custom event to Google Analytics 4. This keeps your analytics data up-to-date with lead generation efforts, allowing you to track campaign performance and evaluate lead engagement.

Marketing & Marketing Ops

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Supported triggers and actions

Zapier helps you create workflows that connect your apps to automate repetitive tasks. A trigger is an event that starts a workflow, and an action is an event a Zap performs.

triggers, actions, or triggers and actions

New Conversion Event
Triggers when a new conversion event is created.
Trigger
Polling
Try It
- Measurement Display Name
  Required
Action
Write
Send Measurement Events for an Application
Send Measurement Events for given application.
Action
Write
Find Conversion
Finds a conversion based on id.
Action
Search
- Note
- Additional properties to retrieve
Trigger
Polling
Try It
- Note
- Additional properties to retrieve
Trigger
Polling
Try It
- Note
- Additional properties to retrieve
Trigger
Polling
Try It
- Event Type
Trigger
Polling
Try It
- Type
Trigger
Polling
Try It
- Note
- Additional properties to retrieve
Trigger
Polling
Try It
- Blog Url
  Required
- Article State
  Required
Trigger
Polling
Try It
New Deal
Triggers when a new Deal is created.
Trigger
Instant
Try It
- Property Name
  Required
- Properties to retrieve
Trigger
Polling
Try It
- Note
- Additional properties to retrieve
Trigger
Polling
Try It
- Property Name
  Required
- Note
- Additional properties to retrieve
Trigger
Instant
Try It
- Note
- Note
- Additional properties to retrieve
Trigger
Polling
Try It
- Note
- Name
  Required
Action
Write
Create Contact
Creates a Contact in HubSpot.
Action
Write
- Note
- Halt task if any associations error occurred
- Type
- Assigned To
Action
Write
- Type of Custom Object
  Required
Action
Write
Create Deal
Creates a Deal in HubSpot.
Action
Write
- Company ID
  Required
- Note
- Additional properties to retrieve
Action
Write
- Type of Custom Object
  Required
Action
Write
- Note
Action
Write
- Company ID
  Required
- Note
- Additional properties to retrieve
Action
Write
Create Line_item
Creates a Line_item in HubSpot.
Action
Write
- Note
- Contact's Email
  Required
- Event ID
  Required
- Contact Value
Action
Write
Remove Associations
Removes associations between objects.
Action
Write
- Note
- Form
  Required
- Note
- HubSpot usertoken
- IP address
- Page name
- Page URI
- Page ID
- SFDC campaign ID
- GoToWebinar key/ID
- Submission timestamp
- Skip validation
Action
Write
Update Company
Update a Company in HubSpot.
Action
Write
Update Deal
Update a Deal in HubSpot.
Action
Write
Update Product
Update a Product in HubSpot.
Action
Write
- Type of Custom Object
  Required
Action
Write
- Folder
  Required
- Filename
  Required
- Access level
  Required
- File
  Required
Action
Write
- Stop on error
  Required
- HTTP Method
  Required
- URL
  Required
- Query string parameters
- Additional request headers
- Body
Action
Write
- Note
- Additional properties to retrieve
Action
Search
- Type of Custom Object
  Required
Action
Search
- Note
- Additional properties to retrieve
Action
Search
- Owner email
  Required
- Search among deactivated owners
Action
Search
- Owner Id
  Required
- Search among deactivated owners
Action
Search
- Note
- Additional properties to retrieve
Action
Search
- Note
- Name
  Required
Action
Search or write
- Note
- Additional properties to retrieve
Action
Search or write
- Note
- Name
  Required
- Note
- Company
- Contact
Action
Search or write
- Note
- Additional properties to retrieve
Action
Search or write
- Note
- Additional properties to retrieve
Action
Search or write

- Event Name
  Required
Action
Write
- Report Start Date
  Required
- Report End Date
  Required
- Date Name
  Required
- Dimension
- Comparison
- Value
- Metric
- Comparison
- Value
- Offset
- Limit
- Currency
- Keep empty rows
- Return property quota
Action
Write
- Api_docs_info
- Stop on error
  Required
- HTTP Method
  Required
- URL
  Required
- Query string parameters
- Additional request headers
- Body
Action
Write
- Note
- Additional properties to retrieve
Trigger
Polling
Try It
- Note
- Additional properties to retrieve
Trigger
Polling
Try It
- Note
- Additional properties to retrieve
Trigger
Polling
Try It
- Property Name
  Required
Trigger
Instant
Try It
Email Subscriptions Timeline
Triggers when new email timeline subscription added for the portal.
Trigger
Polling
Try It
- Form
  Required
Trigger
Instant
Try It
- Contact List
  Required
- Note
- Additional properties to retrieve
Trigger
Instant
Try It
- Type of Custom Object
  Required
Trigger
Instant
Try It
- Channel
  Required
- Status
Trigger
Polling
Try It
- Note
- Additional properties to retrieve
Trigger
Polling
Try It
- Property Name
  Required
Trigger
Polling
Try It
- Type of Custom Object
  Required
Trigger
Instant
Try It
- Note
- Contact List
  Required
- Contact Email
  Required
- Halt my task if contact is already a member of the list
Action
Write
Create Company
Creates a Company in HubSpot.
Action
Write
Create Associations
Creates associations between objects.
Action
Write
- Note
- Channel
  Required
- Body
- When
- Save as draft
Action
Write
- Note
- Note
- Name
  Required
- Company
- Contact
Action
Write
- Note
- Workflow Name
  Required
- Contact's Email
  Required
Action
Write
- Company ID
  Required
- Note
- Additional properties to retrieve
Action
Write
- Company ID
  Required
- Note
- Additional properties to retrieve
Action
Write
- Company ID
  Required
- Note
- Additional properties to retrieve
Action
Write
- Company ID
  Required
- Note
- Additional properties to retrieve
Action
Write
- Note
- Blog URL
  Required
- Blog Author
  Required
- Article State
  Required
- Blog Post URL
  Required
- Name
  Required
- Blog Post Content
  Required
- Meta Description
  Required
- Featured image URL
Action
Write
Create Product
Creates a Product in HubSpot.
Action
Write
- Note
- Contact List
  Required
- Contact Email
  Required
- Halt my task if contact is already a member of the list
Action
Write
Create Ticket
Creates a Ticket in HubSpot.
Action
Write
Update Contact
Update a Contact in HubSpot.
Action
Write
Update Line_item
Update a Line_item in HubSpot.
Action
Write
Update Ticket
Update a Ticket in HubSpot.
Action
Write
- Note
- Contact's Email
  Required
Action
Write
- Note
- Note
- Contact's Email
  Required
Action
Write
- Note
- Name
  Required
Action
Search
- Note
- Additional properties to retrieve
Action
Search
- Note
- Name
  Required
Action
Search
Find Associations
Find associations between objects.
Action
Search
- Object Type
  Required
- Pipeline Id
  Required
- Stage Id
  Required
Action
Search
- Note
- Additional properties to retrieve
Action
Search
- Note
- Additional properties to retrieve
Action
Search
- Note
- Additional properties to retrieve
Action
Search or write
- Type of Custom Object
  Required
Action
Search or write
- Note
- Additional properties to retrieve
Action
Search or write
- Note
- Additional properties to retrieve
Action
Search or write

Learn how to automate Google Analytics 4 on the Zapier blog

Learn how to automate HubSpot on the Zapier blog

About Google Analytics 4

Google Analytics 4 is a powerful web analytics platform that provides businesses with deep insights into user behavior and website performance.

HelpHelp

Related categories

Analytics Google

About HubSpot

HubSpot is your all-in-one stop for all of your marketing software needs.

Learn moreLearn moreHelpHelp

Related categories

Marketing Automation

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Zapier Interfaces

App Builder, CRM (Customer Relationship Management), Forms & Surveys, Zapier

Connect Google Analytics 4 and HubSpot to unlock the power of automation

Top companies trust Zapier to automate work that solves their unique business problems—no coding required.

Set up your first integration

Create measurements in Google Analytics 4 from new form submissions in HubSpot

Create conversion events in Google Analytics 4 for properties from new form submissions in HubSpot

Update deal stages in HubSpot and create conversion events for properties in Google Analytics 4

Create Google Analytics measurements from new HubSpot form submissions

Create conversion events in Google Analytics 4 for new contacts in HubSpot

Create conversion events for properties in Google Analytics 4 when new companies are added to HubSpot

Create measurements in Google Analytics 4 from new form submissions in HubSpot

Create conversion events in Google Analytics 4 for properties from new form submissions in HubSpot

Update deal stages in HubSpot and create conversion events for properties in Google Analytics 4

Create Google Analytics measurements from new HubSpot form submissions

Create conversion events in Google Analytics 4 for new contacts in HubSpot

Create conversion events for properties in Google Analytics 4 when new companies are added to HubSpot

Create new HubSpot contacts for new conversion events in Google Analytics 4

Create Google Analytics 4 conversion events for properties from new HubSpot contacts

How Zapier works

Choose a trigger

Add your action

You’re connected!

Zapier is the automation platform of choice for 87% of Forbes Cloud 100 companies in 2023

Make work flow with AI

Frequently Asked Questions about Google Analytics 4 + HubSpot integrations

Practical ways you can use Google Analytics 4 and HubSpot

Track high-performing Google Analytics events in HubSpot.

Create HubSpot tickets for Google Analytics anomalies.

Sync new HubSpot contacts with Google Analytics 4.

Supported triggers and actions

Learn how to automate Google Analytics 4 on the Zapier blog

5 ways to automate Google Analytics with Zapier

Learn how to automate HubSpot on the Zapier blog

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Connect Google Analytics 4 to HubSpot on the world's largest no-code automation platform