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How Zapier works

Zapier makes it easy to integrate Google Analytics 4 with HubSpot - no code necessary. See how you can get setup in minutes.

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Help
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Google Analytics 4
Google Analytics 4 logo
Google Analytics 4
1. Choose trigger event
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HubSpot
HubSpot logo
HubSpot
2. Choose action
Google Analytics 4 logo
1. Select the event
Setup
Test
Google Analytics 4 logo
Google Analytics 4
Choose a trigger event

Choose a trigger

A trigger is the event that starts your Zap—like a "New Conversion Event" from Google Analytics 4.

Add your action

An action happens after the trigger—such as "Add Contact to List" in HubSpot.

You’re connected!

Zapier seamlessly connects Google Analytics 4 and HubSpot, automating your workflow.

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Customers have created over 25 million Zaps on the platform

6 mins

The average user takes less than 6 minutes to set up a Zap

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Frequently Asked Questions about Google Analytics 4 + HubSpot integrations

New to automation with Zapier? You're not alone. Here are some answers to common questions about how Zapier works with Google Analytics 4 and HubSpot

How do I integrate Google Analytics 4 with HubSpot?

Our integration requires setting up Google Analytics 4 and HubSpot accounts, then using Zapier to connect these by choosing relevant triggers (like form submissions in HubSpot) and actions (like event tracking in Google Analytics 4).

What triggers are available when connecting HubSpot to Google Analytics 4?

We offer various triggers such as new contact creation, form submissions, and changes in deal stages within HubSpot. These can be set to initiate actions in Google Analytics 4.

Can I track page views from HubSpot landing pages in Google Analytics 4?

Yes, by setting up triggers for page views within HubSpot, you can configure an action to send this data into your Google Analytics 4 property via our integration.

Is it possible to track form submissions from HubSpot into Google Analytics 4?

Absolutely. We can trigger an event in Google Analytics 4 each time a form is submitted on your HubSpot site through the integration setup.

Do I need technical skills to set up the integration between Google Analytics 4 and HubSpot?

No advanced technical skills are needed. Our platform provides a user-friendly interface where you manually select triggers and actions to create automated workflows.

How do we ensure data accuracy when syncing between HubSpot and Google Analytics 4?

To maintain accuracy, carefully configure matching events and ensure all filters are correctly applied in both systems during setup, minimizing discrepancies between recorded data points.

What kind of actions can be triggered inside Google Analytics 4 using data from HubSpot?

Actions such as logging custom events or updating conversion statistics in Google Analytics based on sales funnel activity recorded in HubSpot are possible with our solution.

Practical ways you can use Google Analytics 4 and HubSpot

Track high-performing Google Analytics events in HubSpot.

When a specific conversion event hits in Google Analytics 4, Zapier creates or updates a matching contact or deal in HubSpot. This helps the business owner align marketing campaigns directly with sales efforts, ensuring the pipeline is driven by actionable data.

Business Owner
Create HubSpot tickets for Google Analytics anomalies.

When a certain metric in Google Analytics falls below or exceeds a threshold, Zapier will automatically create a ticket in HubSpot. This allows the IT team to investigate unusual activity promptly, reducing potential issues impacting system performance or site availability.

IT
Sync new HubSpot contacts with Google Analytics 4.

When a new contact is added in HubSpot, Zapier will automatically send a custom event to Google Analytics 4. This keeps your analytics data up-to-date with lead generation efforts, allowing you to track campaign performance and evaluate lead engagement.

Marketing & Marketing Ops

Supported triggers and actions

Zapier helps you create workflows that connect your apps to automate repetitive tasks. A trigger is an event that starts a workflow, and an action is an event a Zap performs.

triggers, actions, or triggers and actions
    • Measurement Display Name
      Required
    Action
    Write
  • Google Analytics 4 triggers, actions, and search
    Send Measurement Events for an Application

    Send Measurement Events for given application.

    Action
    Write
  • Google Analytics 4 triggers, actions, and search
    Find Conversion

    Finds a conversion based on id.

    Action
    Search
    • Event Name
      Required
    Action
    Write
    • Report Start Date
      Required
    • Report End Date
      Required
    • Date Name
      Required
    • Dimension
    • Comparison
    • Value
    • Metric
    • Comparison
    • Value
    • Offset
    • Limit
    • Currency
    • Keep empty rows
    • Return property quota
    Action
    Write
    • Api_docs_info
    • Stop on error
      Required
    • HTTP Method
      Required
    • URL
      Required
    • Query string parameters
    • Additional request headers
    • Body
    Action
    Write
    • Note
    • Additional properties to retrieve
    Trigger
    Polling
    Try It

Learn how to automate Google Analytics 4 on the Zapier blog

Learn how to automate HubSpot on the Zapier blog

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About Google Analytics 4
Google Analytics 4 is a powerful web analytics platform that provides businesses with deep insights into user behavior and website performance.
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About HubSpot
HubSpot is your all-in-one stop for all of your marketing software needs.
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