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Zapier makes it easy to integrate Google Ads with Zendesk - no code necessary. See how you can get setup in minutes.

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Google Ads
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Google Ads
1. Choose trigger event
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Zendesk
Zendesk logo
Zendesk
2. Choose action
Google Ads logo
1. Select the event
Setup
Test
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Google Ads
Choose a trigger event

Choose a trigger

A trigger is the event that starts your Zap—like a "New Campaign" from Google Ads.

Add your action

An action happens after the trigger—such as "Delete User" in Zendesk.

You’re connected!

Zapier seamlessly connects Google Ads and Zendesk, automating your workflow.

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Customers have created over 25 million Zaps on the platform

6 mins

The average user takes less than 6 minutes to set up a Zap

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Frequently Asked Questions about Google Ads + Zendesk integrations

New to automation with Zapier? You're not alone. Here are some answers to common questions about how Zapier works with Google Ads and Zendesk

How do I set up the integration between Google Ads and Zendesk?

To set up the integration, we recommend using Zapier to connect Google Ads and Zendesk seamlessly. You'll need to create a new Zap, choose Google Ads as the trigger app, and select 'New Lead' as the trigger event. Then, select Zendesk as the action app and choose an action like 'Create Ticket' to finalize the connection.

Can I automatically create a ticket in Zendesk when a new lead is generated in Google Ads?

Yes, you can automatically create a ticket in Zendesk for every new lead generated in Google Ads by using our Zap. Set up your Zap with Google Ads as the trigger (using 'New Lead') and Zendesk as the action (using 'Create Ticket').

What options do I have for actions in Zendesk triggered by Google Ads events?

When integrating with Google Ads, you can perform several actions in Zendesk. Common actions include creating tickets or updating existing ones based on new leads or conversions tracked by Google Ads.

Is there a way to update existing tickets in Zendesk based on a conversion from Google Ads?

Yes, if you're tracking conversions in Google Ads, you can set up your Zap to update existing tickets in Zendesk whenever a conversion occurs. Choose 'Update Ticket' as your action step when configuring your Zap.

Are there any limitations with using triggers from Google Ads for actions in Zendesk?

While most triggers such as 'New Lead' can be used seamlessly, some advanced triggers might require additional configuration. It's important to have both accounts properly authorized and permissions correctly set for smooth functioning.

Do I need any coding skills to integrate Google Ads with Zendesk using our platform?

No, you don't need any coding skills. Our platform provides a straightforward way to create Zaps with just a few clicks through an intuitive interface, allowing non-technical users to set up integrations effortlessly.

What should I do if my Zap isn't working as expected between Google Ads and Zendesk?

If your Zap isn't functioning correctly, first check that both accounts are connected properly with the necessary permissions granted. Verify that each step of your Zap is configured correctly based on desired triggers and actions. Our support team is always ready to assist if problems persist.

Practical ways you can use Google Ads and Zendesk

Update customer lists for leads from Zendesk

Streamline customer management. When a new user is created in Zendesk, Zapier will add their information to a customer list in Google Ads. This keeps your advertising efforts relevant and precise, ensuring your campaigns are targeting the right audience.

Business Owner
Add Google Ads leads to Zendesk tickets

Save time and respond to prospective leads faster. When a new lead form entry is created in Google Ads, Zapier will create a ticket in Zendesk. This ensures your support or sales team can quickly track and follow up on leads, boosting response rates and improving conversion rates.

Marketing & Marketing Ops

Supported triggers and actions

Zapier helps you create workflows that connect your apps to automate repetitive tasks. A trigger is an event that starts a workflow, and an action is an event a Zap performs.

triggers, actions, or triggers and actions
  • Google Ads triggers, actions, and search
    New Campaign

    Triggers whenever a new campaign is created in Google Ads.

    Trigger
    Polling
    Try It
    • MainAccountId
      Required
    • Managed Account
    • Customer List
      Required
    • Email
      Required
    • Message
    Action
    Write
    • Name
      Required
    • Description
    • Message
    Action
    Write
    • MainAccountId
      Required
    • Managed Account
    • Customer List
      Required
    • Customer_identifier
      Required
    • Message
    Action
    Write
    • MainAccountId
      Required
    • Managed Account
    • Lead Form
      Required
    Trigger
    Polling
    Try It
    • MainAccountId
      Required
    • Managed Account
    • Customer List
      Required
    • Customer_identifier
      Required
    • Message
    Action
    Write
    • MainAccountId
      Required
    • Managed Account
    • Resource
      Required
    • Dates to Include
      Required
    • Limit
    Action
    Write
    • Double_opt_message
    • MainAccountId
      Required
    • Managed Account
    • Multiple_identifier_note
    • Conversion User Identifier Source
      Required
    • Name
      Required
    • Timestamp
      Required
    • Value
    • Currency
    Action
    Write

Learn how to automate Google Ads on the Zapier blog

Learn how to automate Zendesk on the Zapier blog

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About Google Ads
Google Ads (formerly Google AdWords) is an online advertising platform developed by Google, where advertisers pay to display brief advertisements, service offerings, product listings, video content, and generate mobile application installs within the Google ad network to web users.
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About Zendesk
Zendesk is a web-based help desk support tool that makes it simple to provide great customer support.
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