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Set up your first integration
Quickly connect Google Ads to Twilio with a Zapier template.
Our most popular template
How Zapier works
Zapier makes it easy to integrate Google Ads with Twilio - no code necessary. See how you can get setup in minutes.
Choose a trigger
A trigger is the event that starts your Zap—like a "New Campaign" from Google Ads.
Add your action
An action happens after the trigger—such as "Call Phone" in Twilio.
You’re connected!
Zapier seamlessly connects Google Ads and Twilio, automating your workflow.
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Frequently Asked Questions about Google Ads + Twilio integrations
New to automation with Zapier? You're not alone. Here are some answers to common questions about how Zapier works with Google Ads and Twilio
How do I set up an integration between Google Ads and Twilio?
Begin by creating a Zap in our platform. Connect your Google Ads account by selecting the appropriate trigger, such as 'New Lead' or 'Conversion.' Next, link your Twilio account to set up the desired actions like sending an SMS or making a call. Customize the fields accordingly and activate your Zap.
Can I send automated SMS messages with Twilio based on Google Ads triggers?
Yes, you can send automated SMS messages with Twilio when specific triggers occur in Google Ads, such as after receiving a new lead or conversion. Set this up in our platform by connecting Google Ads as the trigger app and configuring Twilio to send an SMS as the action.
What kind of actions can I perform in Twilio using data from Google Ads?
Once connected, you can perform various actions in Twilio using data from Google Ads, such as sending SMS notifications, making outbound calls, or creating new contacts based on specific Google Ads events like form submissions and conversions.
Is it possible to use custom fields from my Google Ads account when sending messages through Twilio?
Absolutely. Custom fields from your Google Ads account can be mapped to your Twilio actions when setting up the integration. Configure this through our interface by selecting which fields from Google Ads should populate the message content sent via Twilio.
Do I need any technical skills to integrate Google Ads with Twilio?
You don't need advanced technical skills to integrate these services. Our platform provides a user-friendly interface that allows you to connect triggers and actions between Google Ads and Twilio with straightforward field mapping and configuration options.
How do I test if my integration between Google Ads and Twilio is working correctly?
After setting up your integration, utilize our built-in testing feature. Trigger an event in Google Ads (like creating a new lead) and verify if the corresponding action occurs in Twilio (for example, receiving an SMS). Make adjustments if necessary before activating fully.
Are there any limits on how many times a trigger in Google Ads can execute an action in Twilio?
There might be limits depending on your plan tier regarding how many times triggers can activate actions within a specific timeframe. Check our subscription details for exact limitations on trigger-action executions.
Supported triggers and actions
Zapier helps you create workflows that connect your apps to automate repetitive tasks. A trigger is an event that starts a workflow, and an action is an event a Zap performs.
- New Campaign
Triggers whenever a new campaign is created in Google Ads.
Try ItTriggerPolling - MainAccountIdRequired
- Managed Account
- Customer ListRequired
- EmailRequired
- Message
ActionWrite- NameRequired
- Description
- Message
ActionWrite- MainAccountIdRequired
- Managed Account
- Customer ListRequired
- Customer_identifierRequired
- Message
ActionWrite
- MainAccountIdRequired
- Managed Account
- Lead FormRequired
Try ItTriggerPolling- MainAccountIdRequired
- Managed Account
- Customer ListRequired
- Customer_identifierRequired
- Message
ActionWrite- MainAccountIdRequired
- Managed Account
- ResourceRequired
- Dates to IncludeRequired
- Limit
ActionWrite- Double_opt_message
- MainAccountIdRequired
- Managed Account
- Multiple_identifier_note
- Conversion User Identifier SourceRequired
- NameRequired
- TimestampRequired
- Value
- Currency
ActionWrite