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Google Ads
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Google Ads
1. Choose trigger event
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Twilio
Twilio logo
Twilio
2. Choose action
Google Ads logo
1. Select the event
Setup
Test
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Google Ads
Choose a trigger event

Choose a trigger

A trigger is the event that starts your Zap—like a "New Campaign" from Google Ads.

Add your action

An action happens after the trigger—such as "Call Phone" in Twilio.

You’re connected!

Zapier seamlessly connects Google Ads and Twilio, automating your workflow.

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Customers have created over 25 million Zaps on the platform

6 mins

The average user takes less than 6 minutes to set up a Zap

Make work flow with AI

Level up your Google Ads to Twilio integration with AI. Extract, summarize, and transform your integration data with leading AI models like OpenAI, Anthropic, and more.
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Frequently Asked Questions about Google Ads + Twilio integrations

New to automation with Zapier? You're not alone. Here are some answers to common questions about how Zapier works with Google Ads and Twilio

How do I set up an integration between Google Ads and Twilio?

Begin by creating a Zap in our platform. Connect your Google Ads account by selecting the appropriate trigger, such as 'New Lead' or 'Conversion.' Next, link your Twilio account to set up the desired actions like sending an SMS or making a call. Customize the fields accordingly and activate your Zap.

Can I send automated SMS messages with Twilio based on Google Ads triggers?

Yes, you can send automated SMS messages with Twilio when specific triggers occur in Google Ads, such as after receiving a new lead or conversion. Set this up in our platform by connecting Google Ads as the trigger app and configuring Twilio to send an SMS as the action.

What kind of actions can I perform in Twilio using data from Google Ads?

Once connected, you can perform various actions in Twilio using data from Google Ads, such as sending SMS notifications, making outbound calls, or creating new contacts based on specific Google Ads events like form submissions and conversions.

Is it possible to use custom fields from my Google Ads account when sending messages through Twilio?

Absolutely. Custom fields from your Google Ads account can be mapped to your Twilio actions when setting up the integration. Configure this through our interface by selecting which fields from Google Ads should populate the message content sent via Twilio.

Do I need any technical skills to integrate Google Ads with Twilio?

You don't need advanced technical skills to integrate these services. Our platform provides a user-friendly interface that allows you to connect triggers and actions between Google Ads and Twilio with straightforward field mapping and configuration options.

How do I test if my integration between Google Ads and Twilio is working correctly?

After setting up your integration, utilize our built-in testing feature. Trigger an event in Google Ads (like creating a new lead) and verify if the corresponding action occurs in Twilio (for example, receiving an SMS). Make adjustments if necessary before activating fully.

Are there any limits on how many times a trigger in Google Ads can execute an action in Twilio?

There might be limits depending on your plan tier regarding how many times triggers can activate actions within a specific timeframe. Check our subscription details for exact limitations on trigger-action executions.

Connect Google Ads and Twilio to integrate crucial parts of your business

With Zapier, you can integrate everything from basic data entry to end-to-end processes. Here are some of the business-critical workflows that people automate with Zapier.

Integration categories

Automate your lead management and improve conversions

With Zapier, you can automate every part of your lead funnel and give yourself the best chance at converting leads. Automate everything from lead capture to outreach to reporting—and close more deals as a result.
An illustration representing how to automate lead management with Zapier.

Create more impactful campaigns with automation

Measuring campaign performance across platforms can get chaotic. Plus, digging up the right metrics costs you precious time and effort. With Zapier, you can create a centralized view of your performance, skillfully manage your lists, and ensure your campaigns drive ROI across the business.
An illustration representing how to measure campaign impact with Zapier.

Provide world-class support with a little help from automation

Support reps can't be productive when they have to track down crucial information for every incident or ticket. With Zapier, you can automatically send your reps the context they need to resolve tickets quickly and create a seamless customer experience.
An illustration representing how to automate customer support with Zapier.

Automate your way to actionable, up-to-date data

The days of manually exporting and importing data are over. With Zapier, you can send data where it needs to go, in the format you need it—so you can centralize your data and unlock more insights.
An illustration representing how to move and manage data with Zapier.

Resolve incidents faster with automation

Your technical support team wants to focus on tech tickets rather than admin work. With Zapier, you can automate everything from ticket creation to routing to inter-team communication—eliminating friction from incident management and increasing speed to resolution.
An illustration of a flow chart representing how to resolve tickets and incidents with Zapier.

Supported triggers and actions

Zapier helps you create workflows that connect your apps to automate repetitive tasks. A trigger is an event that starts a workflow, and an action is an event a Zap performs.

triggers, actions, or triggers and actions
  • Google Ads triggers, actions, and search
    New Campaign

    Triggers whenever a new campaign is created in Google Ads.

    Trigger
    Polling
    Try It
    • MainAccountId
      Required
    • Managed Account
    • Customer List
      Required
    • Email
      Required
    • Message
    Action
    Write
    • Name
      Required
    • Description
    • Message
    Action
    Write
    • MainAccountId
      Required
    • Managed Account
    • Customer List
      Required
    • Customer_identifier
      Required
    • Message
    Action
    Write
    • MainAccountId
      Required
    • Managed Account
    • Lead Form
      Required
    Trigger
    Polling
    Try It
    • MainAccountId
      Required
    • Managed Account
    • Customer List
      Required
    • Customer_identifier
      Required
    • Message
    Action
    Write
    • MainAccountId
      Required
    • Managed Account
    • Resource
      Required
    • Dates to Include
      Required
    • Limit
    Action
    Write
    • Double_opt_message
    • MainAccountId
      Required
    • Managed Account
    • Multiple_identifier_note
    • Conversion User Identifier Source
      Required
    • Name
      Required
    • Timestamp
      Required
    • Value
    • Currency
    Action
    Write

Learn how to automate Google Ads on the Zapier blog

Learn how to automate Twilio on the Zapier blog

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About Google Ads
Google Ads (formerly Google AdWords) is an online advertising platform developed by Google, where advertisers pay to display brief advertisements, service offerings, product listings, video content, and generate mobile application installs within the Google ad network to web users.
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twilio logo
twilio logo
About Twilio
An easy tool for developers to send and receive SMS and voice calls.
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