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Quickly connect Google Ads to Shopify with a Zapier template.

Our most popular template

Add new Shopify customers to Google Ads Custom Lists
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Shopify + Google Ads
Add new Shopify customers to Google Ads Customer Lists
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Shopify + Google Ads
Add contacts to a Google Ads customer list for new abandoned carts on Shopify
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Shopify + Google Ads
Trigger offline conversions in Google Ads for new paid orders in Shopify
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Shopify + Google Ads
Add people to Google Ads Custom Lists for newly-paid Shopify orders
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Shopify + Google Ads
Add new Shopify customers to Google Ads customer lists
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Shopify + Google Ads

Add new Shopify customers to Google Ads Custom Lists

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Shopify + Google Ads

Add new Shopify customers to Google Ads Customer Lists

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Shopify + Google Ads

Add contacts to a Google Ads customer list for new abandoned carts on Shopify

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Shopify + Google Ads

Trigger offline conversions in Google Ads for new paid orders in Shopify

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Shopify + Google Ads

Add people to Google Ads Custom Lists for newly-paid Shopify orders

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Shopify + Google Ads

Add new Shopify customers to Google Ads customer lists

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Shopify + Google Ads

Add contacts to a Google Ads customer list for updated customers on Shopify
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Shopify + Google Ads
Add people to Google Ads Customer Lists for newly-paid Shopify orders
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Shopify + Google Ads

How Zapier works

Zapier makes it easy to integrate Google Ads with Shopify - no code necessary. See how you can get setup in minutes.

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1. Choose trigger event

2. Choose action

1. Select the event

Setup

Test

App

Trigger event

Choose a trigger event

Choose a trigger

A trigger is the event that starts your Zap—like a "New Campaign" from Google Ads.

Add your action

An action happens after the trigger—such as "Add Line Item to Order" in Shopify.

You’re connected!

Zapier seamlessly connects Google Ads and Shopify, automating your workflow.

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Customers who say using Zapier has made them better at their job

25m

Customers have created over 25 million Zaps on the platform

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The average user takes less than 6 minutes to set up a Zap

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Frequently Asked Questions about Google Ads + Shopify integrations

New to automation with Zapier? You're not alone. Here are some answers to common questions about how Zapier works with Google Ads and Shopify

How do I connect my Google Ads account to Shopify?

First, ensure you have active accounts with both Google Ads and Shopify. Within your Shopify admin, navigate to the app’s settings and locate the Google channel app. You can follow the setup prompts for integrating your Google Ads account, which typically involves granting permissions for data sharing between platforms. Remember to confirm that your conversion tracking setup is correctly configured in Google Ads before finalizing the integration.

What actions can be triggered in Google Ads through Shopify orders?

Once integrated, Shopify can automatically trigger actions like updating audiences in real time based on purchases, adjusting ad spend according to sales metrics, or initiating retargeting campaigns for users who abandon their shopping carts. These triggers help maintain synchronized data flows and optimize advertising efforts.

Can I track conversions from Shopify sales in my Google Ads account?

Yes, after linking your accounts, you can track conversions by setting up enhanced eCommerce tracking in Analytics connected to your Google Ads account. This allows us to import transaction data directly from Shopify into your ads reports as conversions. Ensure you configure goal completions or eCommerce tracking accurately for seamless reporting.

How often does data sync between Shopify and Google Ads?

Typically, data synchronization between platforms is near real-time once connected effectively. This ensures that any purchase or customer interaction is quickly reflected in your audience metrics and campaign performance within Google Ads.

Are there any prerequisites before integrating Google Ads with Shopify?

Before beginning the integration process, make sure you have admin access to both platforms. Verify that your business information is consistent across both accounts including currency settings and business names for smoother connectivity and data accuracy during synchronization.

Do I need coding skills to integrate Google Ads with Shopify?

No coding skills are required as this process mainly involves using interface-driven steps within both Shopify and Google platforms. However, understanding basic marketing terms related to conversion tracking might be beneficial during the setup phase.

What should I do if my conversion tracking isn’t working post-integration?

Ensure that all necessary scripts are properly installed on your Shopify store pages. Double-check configurations within your Google Analytics linked properties—for example verifying if conversion IDs are correctly mapped—and review real-time analytics dashboards within a few hours of integration adjustments for potential insights on issues.

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Supported triggers and actions

Zapier helps you create workflows that connect your apps to automate repetitive tasks. A trigger is an event that starts a workflow, and an action is an event a Zap performs.

triggers, actions, or triggers and actions

New Campaign
Triggers whenever a new campaign is created in Google Ads.
Trigger
Polling
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- MainAccountId
  Required
- Managed Account
- Customer List
  Required
- Email
  Required
- Message
Action
Write
- Name
  Required
- Description
- Message
Action
Write
- MainAccountId
  Required
- Managed Account
- Customer List
  Required
- Customer_identifier
  Required
- Message
Action
Write
- Status
  Required
Action
Write
- MainAccountId
  Required
Action
Search
- Name
  Required
Action
Search
New Blog
Triggers when a new blog is added to your Shopify store.
Trigger
Polling
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New Customer
Triggers when a new customer is added to your Shopify account.
Trigger
Polling
Try It
- Risk Level
Trigger
Polling
Try It
New Cancelled Order
Triggers whenever an order is cancelled (with line item support).
Trigger
Instant
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New Fulfilled Order
Triggers when an order is fulfilled (with line item support).
Trigger
Instant
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New Paid Order
Triggers when an order is paid (with line item support).
Trigger
Instant
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New Product
Triggers when a product is created.
Trigger
Instant
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Updated Customer
Triggers when a customer's information is updated.
Trigger
Instant
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- Inventory Item
Trigger
Instant
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Updated Product
Triggers when a Product is updated, ordered or when a variant is added, removed, or updated.
Trigger
Instant
Try It
- Order ID
  Required
- Type of Line Item to Add
  Required
- Reason for Edit
- Notify the Customer?
Action
Write
- Blog
  Required
- Title
  Required
- Author Name
  Required
- Content
  Required
- Featured Image URL
- Excerpt/Summary
- Tags
  Required
- Is Published?
Action
Write
- Product ID
  Required
- Add New Image - File
- Add New Image - Alt Text
- Choose Existing Image
- Price
- Compare-at Price
- Charge Tax On This Variant?
- Cost Per Item
- SKU (Stock Keeping Unit)
- Barcode (ISBN, UPC, GTIN, etc.)
- Track Quantity?
- Continue Selling When Out of Stock?
- This Is a Physical Product
- Weight
- Weight Unit
- Country/Region of Origin
- Harmonized System (HS) code
- Position
- Requires Components
- Tax Code
Action
Write
- Email
  Required
- Product
  Required
- Product Variant
- Product Quantity
- Title
  Required
- Price
- Weight in Grams
- A note about the company
- Discount - Type
- Discount - Amount
- Discount - Code
- Additional Details
- Tags
  Required
- Shipping_address_instructions
- Shipping Address - First name
- Shipping Address - Last name
- Shipping Address - Company
- Shipping Address - Phone
- Shipping Address - Address
- Shipping Address - Address con't
- Shipping Address - City
- Shipping Address - Country
- Shipping Address - State/Province/Region
- Shipping Address - Postal/Zip code
- Billing_address_instructions
- Billing Address - First name
- Billing Address - Last name
- Billing Address - Company
- Billing Address - Phone
- Billing Address - Address
- Billing Address - Address con't
- Billing Address - City
- Billing Address - Country
- Billing Address - State/Province/Region
- Billing Address - Postal/Zip code
Action
Write
- Initial Value
  Required
- Code
- Customer ID
- Expiry Date
- A note about the company
- Template Suffix
Action
Write
- Email
  Required
- Product
  Required
- Product Variant
- SKU (Stock Keeping Unit)
- Product Quantity
- Title
  Required
- Price
- Weight in Grams
- Price
- Rate
- Title
- A note about the company
- Discount - Type
- Discount - Amount
- Discount - Code
- Additional Details
- Tags
  Required
- Buyer Accepts Marketing?
- Shipping_address_instructions
- Shipping Address - First name
- Shipping Address - Last name
- Shipping Address - Company
- Shipping Address - Phone
- Shipping Address - Address
- Shipping Address - Address con't
- Shipping Address - City
- Shipping Address - Country
- Shipping Address - Country Code
- Shipping Address - State/Province/Region
- Shipping Address - State/Province/Region Code
- Shipping Address - Postal/Zip code
- Billing_address_instructions
- Billing Address - First name
- Billing Address - Last name
- Billing Address - Company
- Billing Address - Phone
- Billing Address - Address
- Billing Address - Address con't
- Billing Address - City
- Billing Address - Country
- Billing Address - Country Code
- Billing Address - State/Province/Region
- Billing Address - State/Province/Region Code
- Billing Address - Postal/Zip code
- Send_receipt
- Send_fulfillment_receipt
- Location
  Required
- Inventory_behaviour
- Financial_status
- Fulfillment Status
- Code
- Title
- Price
- Discounted Price
- Source
Action
Write
- Product
  Required
- Channel ID
  Required
- Publish Date
Action
Write
- Order ID
  Required
- Amount
- Currency
- Type
- Parent Transaction
- Warning
- Gateway
Action
Write
- Product Variant
  Required
- Unit Cost
- Track Inventory
- SKU (Stock Keeping Unit)
- Requires Shipping
- Country of Origin
- Province/State of Origin
Action
Write
- Product
  Required
- Product Variant
- Price
- Compare at Price
- SKU (Stock Keeping Unit)
- Barcode (ISBN, UPC, GTIN, etc.)
- Tax Code
- Charge Tax On This Variant?
Action
Write
- Stop on error
  Required
- HTTP Method
  Required
- URL
  Required
- Query string parameters
- Additional request headers
- Body
Action
Write
- Query - Name
- Query - Confirmation Number
- Query - Email
- Query - Customer ID
- Query - Location ID
- Query - SKU
- Query - Order ID
- Sort Key
- Reverse?
- Raw Query
Action
Search
- Order ID
  Required
Action
Search
- Order ID
  Required
Action
Search
- Product Titles
  Required
Action
Search
- Product Titles
  Required
Action
Search
- Product ID
  Required
- Title
  Required
Action
Search
- Copy
- Title
  Required
- Product_type
  Required
- Vendor
  Required
- Status
  Required
- Product Description
- Tags
  Required
- Collection ID
- Handle
- A note about the company
- First Product Option
- Values for First Product Option
- Second Product Option
- Values for Second Product Option
- Third Product Option
- Values for Third Product Option
- Category
- Alt Text
- Media Content Type
- Original Source
Action
Search or write

- MainAccountId
  Required
- Managed Account
- Lead Form
  Required
Trigger
Polling
Try It
- MainAccountId
  Required
- Managed Account
- Customer List
  Required
- Customer_identifier
  Required
- Message
Action
Write
- MainAccountId
  Required
- Managed Account
- Resource
  Required
- Dates to Include
  Required
- Limit
Action
Write
- Double_opt_message
- MainAccountId
  Required
- Managed Account
- Multiple_identifier_note
- Conversion User Identifier Source
  Required
- Name
  Required
- Timestamp
  Required
- Value
- Currency
Action
Write
- Api_docs_info
- Stop on error
  Required
- HTTP Method
  Required
- URL
  Required
- Query string parameters
- Additional request headers
- Body
Action
Write
- MainAccountId
  Required
Action
Search
- Name
  Required
- Description
- Message
Action
Search or write
- Blog
  Required
- Blog Entry Status
Trigger
Polling
Try It
Customer Account Enabled
Triggers when a customer account is enabled.
Trigger
Instant
Try It
- Abandoned Cart Age (Hours)
  Required
Trigger
Polling
Try It
New Draft Order
Triggers when a new draft order is created
Trigger
Instant
Try It
New Order
Triggers when an order is created (with line item support).
Trigger
Instant
Try It
New Refund
Triggers when a refund or partial refund occurs.
Trigger
Instant
Try It
New Tag Added to Customer
Triggers when a new tag is added to a customer.
Trigger
Polling
Try It
Updated Draft Order
Triggers when a draft order is updated.
Trigger
Instant
Try It
Updated Order
Triggers when an order is updated (with line item support).
Trigger
Instant
Try It
Updated Tag in Order
Triggers when a tag has either been added or removed from an order.
Trigger
Instant
Try It
- Customer
  Required
- Tags
  Required
- Overwrite existing tags?
Action
Write
- Name
  Required
- ExternalId
- A note about the company
- Company_contact
- Email
  Required
- Contact First Name
- Contact Last Name
- Contact Phone
- Title
  Required
- Contact_locale
- Location
- Billing same as shipping address?
- Company_shippingAddress
- Shipping Address Line 1
- Shipping Address Line 2
- Shipping Address City
- Shipping Address Country Code
- Shipping_firstName
- Shipping_lastName
- Shipping Address Phone
- Shipping Address Recipient
- Shipping Address Zip
- Shipping Address Zone Code
- Location External ID
- Location_locale
- Location_name
- Location_note
- Location_phone
- TaxRegistrationId
Action
Write
- First Name
- Last Name
- Email
  Required
- Customer Phone
- Company Name
- Street Address
- Street Address Line 2
- City
- State
- State/Province Code
- Country
- Zip Code
- Contact Phone
- Tags
  Required
- A note about the company
- Accepts Marketing
- Tax Exempt
- Tax Exemptions
- Send E-Mail Invite
Action
Write
- Order ID
  Required
- Fulfillment Order ID
  Required
- Notify Customer
- Address Line 1
- Street Address Line 2
- City
- Country Code
- State/Province Code
- Zip Code
- Tracking Company
- Tracking Number
- Tracking URL
Action
Write
- Adjust or Set quantity?
  Required
- Name
  Required
- The reason for the quantity changes
  Required
- Location
  Required
- Product
  Required
- Product Variant
  Required
- Product Quantity
Action
Write
- Title
  Required
- Product_type
  Required
- Vendor
  Required
- Status
  Required
- Product Description
- Tags
  Required
- Collection ID
- Handle
- A note about the company
- First Product Option
- Values for First Product Option
- Second Product Option
- Values for Second Product Option
- Third Product Option
- Values for Third Product Option
- Category
- Alt Text
- Media Content Type
- Original Source
Action
Write
- Customer
  Required
- Tags
  Required
Action
Write
- Customer ID
- First Name
- Last Name
- Email
  Required
- Company Name
- Default Address
- Street Address
- Street Address Line 2
- City
- State
- State/Province Code
- Country
- Zip Code
- Tags
  Required
- Contact Phone
- A note about the company
- Tax Exempt
- Tax Exemptions
- Accepts Marketing
- Send Account Invite Email
Action
Write
- Order ID
  Required
- Email
  Required
- A note about the company
- Contact Phone
- Buyer Accepts Marketing?
- Remove Customer from Order?
- Tags
  Required
- Additional Details
- Shipping Address - Address
- Shipping Address - Address con't
- Shipping Address - City
- Shipping Address - Company
- Shipping Address - Country
- Shipping Address - First name
- Shipping Address - Last name
- Shipping Address - Latitude
- Shipping Address - Longitude
- Shipping Address - Name
- Shipping Address - Phone
- Shipping Address - State/Province/Region
- Shipping Address - State/Province/Region Code
- Shipping Address - Postal/Zip code
Action
Write
- Product
  Required
- Title
  Required
- Product_type
  Required
- Vendor
  Required
- Status
  Required
- Product Description
- Tags
  Required
- Category
- Collections to Join
- Collections to Leave
- Handle
- Redirect Handle?
- Alt Text
- Media Content Type
- Original Source
Action
Write
- Name
  Required
- Email
  Required
Action
Search
- Order ID
  Required
- Include Closed Fulfillment Orders
Action
Search
- Owner_resource
  Required
- Owner_id
  Required
Action
Search
- Ids
  Required
Action
Search
- Copy
- Title
  Required
Action
Search
- SKU (Stock Keeping Unit)
Action
Search
- Name
  Required
- Email
  Required
- First Name
- Last Name
- Customer Phone
- Company Name
- Street Address
- Street Address Line 2
- City
- State
- State/Province Code
- Country
- Zip Code
- Contact Phone
- Tags
  Required
- A note about the company
- Accepts Marketing
- Tax Exempt
- Tax Exemptions
- Send E-Mail Invite
Action
Search or write
- Product ID
  Required
- Title
  Required
- Add New Image - File
- Add New Image - Alt Text
- Choose Existing Image
- Price
- Compare-at Price
- Charge Tax On This Variant?
- Cost Per Item
- SKU (Stock Keeping Unit)
- Barcode (ISBN, UPC, GTIN, etc.)
- Track Quantity?
- Continue Selling When Out of Stock?
- This Is a Physical Product
- Weight
- Weight Unit
- Country/Region of Origin
- Harmonized System (HS) code
- Position
- Requires Components
- Tax Code
Action
Search or write

Learn how to automate Google Ads on the Zapier blog

Learn how to automate Shopify on the Zapier blog

About Google Ads

Google Ads (formerly Google AdWords) is an online advertising platform developed by Google, where advertisers pay to display brief advertisements, service offerings, product listings, video content, and generate mobile application installs within the Google ad network to web users.

HelpHelp

Related categories

Ads & Conversion Google

Similar apps

Facebook Lead Ads

Ads & Conversion, Facebook

AdRoll

Ads & Conversion

About Shopify

Shopify is a simple way to create an online store to list products, collect credit card payments, and ship your goods.

Learn moreLearn moreHelpHelp

Related categories

eCommerce

Connect Google Ads to Shopify on the world's largest no-code automation platform

Explore Google Ads + Shopify Integrations

facebook-custom-audiences

Explore Google Ads + Shopify Integrations

facebook-custom-audiences

Connect Google Ads and Shopify to unlock the power of automation

Top companies trust Zapier to automate work that solves their unique business problems—no coding required.

Set up your first integration

Add new Shopify customers to Google Ads Custom Lists

Add new Shopify customers to Google Ads Customer Lists

Add contacts to a Google Ads customer list for new abandoned carts on Shopify

Trigger offline conversions in Google Ads for new paid orders in Shopify

Add people to Google Ads Custom Lists for newly-paid Shopify orders

Add new Shopify customers to Google Ads customer lists

Add new Shopify customers to Google Ads Custom Lists

Add new Shopify customers to Google Ads Customer Lists

Add contacts to a Google Ads customer list for new abandoned carts on Shopify

Trigger offline conversions in Google Ads for new paid orders in Shopify

Add people to Google Ads Custom Lists for newly-paid Shopify orders

Add new Shopify customers to Google Ads customer lists

Add contacts to a Google Ads customer list for updated customers on Shopify

Add people to Google Ads Customer Lists for newly-paid Shopify orders

How Zapier works

Choose a trigger

Add your action

You’re connected!

Zapier is the automation platform of choice for 87% of Forbes Cloud 100 companies in 2023

Make work flow with AI

Frequently Asked Questions about Google Ads + Shopify integrations

Practical ways you can use Google Ads and Shopify

Forecasting and budget planning

Social media content calendar management

Lead nurturing automation

Supported triggers and actions

Learn how to automate Google Ads on the Zapier blog

How to track Google Ads leads in a Google Sheet

How to instantly follow up on Google Ads leads with custom notifications

Track offline conversions in Google Ads with Zapier

Learn how to automate Shopify on the Zapier blog

Automatically post new Shopify store items to Pinterest

How to automatically add Shopify customers to Salesforce

How to automatically save Shopify orders to a Google Sheet

Connect Google Ads to Shopify on the world's largest no-code automation platform

Explore Google Ads + Shopify Integrations

Explore Google Ads + Shopify Integrations