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Connect Google Ads and ServiceTitan to unlock the power of automation

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Zapier makes it easy to integrate Google Ads with ServiceTitan - no code necessary. See how you can get setup in minutes.

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Google Ads logo
Google Ads
Google Ads logo
Google Ads
1. Choose trigger event
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ServiceTitan
ServiceTitan logo
ServiceTitan
2. Choose action
Google Ads logo
1. Select the event
Setup
Test
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Google Ads
Choose a trigger event

Choose a trigger

A trigger is the event that starts your Zap—like a "New Campaign" from Google Ads.

Add your action

An action happens after the trigger—such as "Apply Tag to Customer" in ServiceTitan.

You’re connected!

Zapier seamlessly connects Google Ads and ServiceTitan, automating your workflow.

Supported triggers and actions

Zapier helps you create workflows that connect your apps to automate repetitive tasks. A trigger is an event that starts a workflow, and an action is an event a Zap performs.

  • Google Ads triggers, actions, and search
    New Campaign

    Triggers whenever a new campaign is created in Google Ads.

    Trigger
    Polling
    Try It
    • MainAccountId
      Required
    • Managed Account
    • Customer List
      Required
    • Email
      Required
    • Message
    Action
    Write
    • Name
      Required
    • Description
    • Message
    Action
    Write
    • MainAccountId
      Required
    • Managed Account
    • Customer List
      Required
    • Customer_identifier
      Required
    • Message
    Action
    Write
    • MainAccountId
      Required
    • Managed Account
    • Lead Form
      Required
    • Conversions Information
    Trigger
    Polling
    Try It
    • MainAccountId
      Required
    • Managed Account
    • Customer List
      Required
    • Customer_identifier
      Required
    • Message
    Action
    Write
    • MainAccountId
      Required
    • Managed Account
    • Resource
      Required
    • Dates to Include
      Required
    • Limit
    Action
    Write
    • Double_opt_message
    • MainAccountId
      Required
    • Managed Account
    • Multiple_identifier_note
    • Conversion User Identifier Source
      Required
    • Name
      Required
    • Timestamp
      Required
    • Value
    • Currency
    Action
    Write

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Practical ways you can use Google Ads and ServiceTitan

Track ServiceTitan customers in Google Ads.

When a new customer is added in ServiceTitan, Zapier automatically adds their contact information to a Google Ads Customer List. This automation helps business owners target existing customers with specific marketing campaigns, maximizing ad ROI and improving customer retention.

Business Owner
Try it
Update ServiceTitan jobs based on Google Ads conversions.

When an offline conversion is logged in Google Ads, Zapier automatically updates the corresponding job in ServiceTitan. This streamlines operations by keeping job records aligned with paid ad outcomes, ensuring data accuracy for growth analysis.

Engineering
Sync new Google Ads leads with ServiceTitan.

When new lead form entries are submitted in Google Ads, Zapier automatically creates leads in ServiceTitan, ensuring that marketing efforts on Google Ads are seamlessly integrated into service operations. This cuts down on the time spent manually transferring data and reduces the chances of leads slipping through the cracks.

Marketing & Marketing Ops

Learn how to automate Google Ads on the Zapier blog

Learn how to automate ServiceTitan on the Zapier blog

Make work flow with AI

Level up your Google Ads to ServiceTitan integration with AI. Extract, summarize, and transform your integration data with leading AI models like OpenAI, Anthropic, and more.
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Frequently Asked Questions about Google Ads + ServiceTitan integrations

New to automation with Zapier? You're not alone. Here are some answers to common questions about how Zapier works with Google Ads and ServiceTitan

Can ServiceTitan trigger events in Google Ads when a new job is booked?

Yes, by using our automated workflows, you can set up a trigger in ServiceTitan to track when a new job is booked and then automatically create or update a customer engagement in Google Ads. This helps ensure your advertising is aligned with your service activities.

How can I use Google Ads to initiate actions in ServiceTitan?

You can configure triggers based on customer interactions with your Google Ads campaigns, such as form submissions. These triggers can initiate actions in ServiceTitan like creating new leads or scheduling appointments directly from the ad engagement.

What are the prerequisites for integrating Google Ads with ServiceTitan?

Before setting up the integration, ensure you have administrative access to both your Google Ads and ServiceTitan accounts. You'll also need our integration tool to connect these platforms seamlessly.

Is it possible to track conversions from Google Ads directly within ServiceTitan?

Absolutely, our integration allows conversion tracking data from Google Ads to be linked directly into ServiceTitan. This lets you see how ad interactions lead to sales and service calls within your dashboard.

Will changes made in ServiceTitan reflect automatically in my Google Ads campaigns?

When integrated correctly, changes such as updates to customer information or completed jobs in ServiceTitan can be used as triggers to adjust bids or modify ad content within Google Ads.

How do automated workflows function between Google Ads and ServiceTitan?

Through our platform, workflows allow critical data points such as new leads or job completions from either service to initiate actions on the other platform. This automation ensures continuous synergy between advertising efforts and field operations.

Can I segment audiences for my ads based on data from ServiceTitan?

Yes, you can use our integration tool to leverage customer data from ServiceTitan for audience segmentation in Google Ads. Customize who sees your ads by creating segments such as repeat customers or high-value prospects based on their interaction history with your services.

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About Google Ads
Google Ads (formerly Google AdWords) is an online advertising platform developed by Google, where advertisers pay to display brief advertisements, service offerings, product listings, video content, and generate mobile application installs within the Google ad network to web users.
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About ServiceTitan
ServiceTitan is a mobile, cloud-based software platform that helps home services companies streamline operations, improve customer service, and increase sales.
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