Connect Google Ads and MailerLite to unlock the power of automation
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Set up your first integration
Quickly connect Google Ads to MailerLite with a Zapier template.
Our most popular template
How Zapier works
Zapier makes it easy to integrate Google Ads with MailerLite - no code necessary. See how you can get setup in minutes.
Choose a trigger
A trigger is the event that starts your Zap—like a "New Campaign" from Google Ads.
Add your action
An action happens after the trigger—such as "Add Subscriber to a Group" in MailerLite.
You’re connected!
Zapier seamlessly connects Google Ads and MailerLite, automating your workflow.
Supported triggers and actions
Zapier helps you create workflows that connect your apps to automate repetitive tasks. A trigger is an event that starts a workflow, and an action is an event a Zap performs.
- New Campaign
Triggers whenever a new campaign is created in Google Ads.
Try ItTriggerPolling - MainAccountIdRequired
- Managed Account
- Customer ListRequired
- EmailRequired
- Message
ActionWrite- NameRequired
- Description
- Message
ActionWrite- MainAccountIdRequired
- Managed Account
- Customer ListRequired
- Customer_identifierRequired
- Message
ActionWrite
- MainAccountIdRequired
- Managed Account
- Lead FormRequired
- Conversions Information
Try ItTriggerPolling- MainAccountIdRequired
- Managed Account
- Customer ListRequired
- Customer_identifierRequired
- Message
ActionWrite- MainAccountIdRequired
- Managed Account
- ResourceRequired
- Dates to IncludeRequired
- Limit
ActionWrite- Double_opt_message
- MainAccountIdRequired
- Managed Account
- Multiple_identifier_note
- Conversion User Identifier SourceRequired
- NameRequired
- TimestampRequired
- Value
- Currency
ActionWrite
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Practical ways you can use Google Ads and MailerLite
Add new Google Ads leads to a MailerLite group
When a new lead form entry is submitted in Google Ads, Zapier automatically adds the lead's contact information to a specific group in MailerLite. This integration ensures new leads are seamlessly added to your email marketing strategy, saving time and keeping data organized.
Business Owner
Sync Google Ads offline conversions with MailerLite
When an offline conversion recorded in Google Ads occurs, Zapier triggers an update in MailerLite to reflect the conversion activity. This automation ensures data consistency across platforms, reducing manual work and improving reporting accuracy.
ITCreate MailerLite subscriber when a Google Ads lead is captured
When a new lead form entry is captured in Google Ads, Zapier creates or updates a subscriber in MailerLite using the contact's details. This workflow streamlines the lead nurturing process, giving your marketing team immediate access to new potential customers via email campaigns.
Marketing & Marketing OpsLearn how to automate Google Ads on the Zapier blog
Learn how to automate MailerLite on the Zapier blog
Frequently Asked Questions about Google Ads + MailerLite integrations
New to automation with Zapier? You're not alone. Here are some answers to common questions about how Zapier works with Google Ads and MailerLite
How do I set up an integration between Google Ads and MailerLite?
To set up an integration between Google Ads and MailerLite, you can use our platform to create triggers based on specific actions. For instance, you can trigger an action in MailerLite when a new lead form extension is submitted in Google Ads. Utilize our interface to select the desired trigger from Google Ads and the corresponding action in MailerLite, such as subscribing the lead to a mailing list.
Can I automatically add new leads from Google Ads to a MailerLite list?
Yes, by using our integration platform, you can automatically add new leads from Google Ads to a specific list in MailerLite. Set up a workflow where the creation of a new lead in Google Ads acts as a trigger that adds the contact details to your selected MailerLite subscriber list.
How can I track conversions from my email campaigns back into Google Ads?
To track conversions from your MailerLite email campaigns back into Google Ads, set up custom tracking scripts through our platform. This may involve configuring conversion tracking pixels or tags within your campaign settings that communicate events occurring in your emails back to Google Ads for reporting purposes.
What types of data can be synced between Google Ads and MailerLite?
Our integration allows for syncing various types of data such as new leads, conversion metrics, and campaign performance insights. You can configure workflows where actions such as form submissions in Google Ads reflect as subscriber updates or campaign engagements in MailerLite.
Is it possible to segment my email audience based on their interactions with my ads?
Yes, you can segment your email audience in MailerLite based on their interactions with your ads by using behavior-based triggers from our platform. When users interact with certain ad types or perform specific actions within your ads, these events can be used as triggers for updating audience segments.
Do I need any coding skills to integrate Google Ads with MailerLite?
No coding skills are required to integrate Google Ads with MailerLite when using our platform. The integration process involves selecting triggers and actions within an intuitive interface designed for users without technical expertise.
How do I ensure my leads' information is secure during integration?
We prioritize data security and use encryption throughout the integration process between Google Ads and MailerLite. All personal data transferred is subject to our strict compliance measures, ensuring your leads' information remains confidential and secure at all times.
