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Set up your first integration
Quickly connect Google Ads to Mailchimp with a Zapier template.
Our most popular template
How Zapier works
Zapier makes it easy to integrate Google Ads with Mailchimp - no code necessary. See how you can get setup in minutes.
Choose a trigger
A trigger is the event that starts your Zap—like a "New Campaign" from Google Ads.
Add your action
An action happens after the trigger—such as "Archive Subscriber" in Mailchimp.
You’re connected!
Zapier seamlessly connects Google Ads and Mailchimp, automating your workflow.
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Frequently Asked Questions about Google Ads + Mailchimp integrations
New to automation with Zapier? You're not alone. Here are some answers to common questions about how Zapier works with Google Ads and Mailchimp
How do I connect Google Ads to Mailchimp using your platform?
To connect Google Ads with Mailchimp, begin by creating a Zap in your account. Select Google Ads as the trigger app and choose a trigger event such as 'New Lead Form Entry'. Next, set Mailchimp as the action app and select actions like 'Add/Update Subscriber'. Follow the prompts to authorize each account, map fields from Google Ads to Mailchimp, and activate your Zap.
What types of triggers are available when integrating Google Ads with Mailchimp?
When integrating Google Ads with Mailchimp using our platform, you can use triggers such as 'New Lead Form Entry' or 'New Campaign'. These triggers allow you to automatically capture lead information or campaign data from Google Ads and perform actions in Mailchimp like updating contact lists.
Can I automate email campaigns in Mailchimp based on events in Google Ads?
Yes, you can automate email campaigns in Mailchimp based on specific events in Google Ads. For instance, when a new lead form entry is generated in Google Ads, our platform can trigger an automatic email campaign to welcome the new leads through Mailchimp.
Is it possible to update subscriber information in Mailchimp from data collected via Google Ads?
Certainly. By setting up a workflow on our platform where a completed lead form serves as the trigger event in Google Ads, you can automatically update or add subscriber information within your Mailchimp list.
How secure are my integrations between Google Ads and Mailchimp through your platform?
We prioritize data security across all connectors. Integrations between Google Ads and Mailchimp use secure OAuth for authentication ensuring that your credentials and data remain protected at all times during transfers.
Are there any limitations when connecting multiple accounts for both apps?
While you can connect multiple accounts for both Google Ads and Mailchimp, it's important to ensure each connection is authenticated separately through our platform. Check for any specific rate limits or API restrictions imposed by either service that might affect extensive data transfers.
How often does the data sync happen between these two services once integrated?
The frequency of data synchronization between Google Ads and Mailchimp depends on how you've configured your workflows. Typically, triggers run instantly whenever possible; however, some actions may depend on periodic polling schedules depending on API capabilities.
Practical ways you can use Google Ads and Mailchimp
Add new Google Ads leads to Mailchimp audience.
When a new lead comes through a Google Ads Lead Form Extension, Zapier adds that lead's contact information to a designated Mailchimp audience. This automated connection ensures you can immediately nurture new prospects with email campaigns, increasing engagement and conversion rates.
Business OwnerSync data between Mailchimp and Google Ads.
When new data updates occur in Mailchimp, Zapier can update or sync relevant details with Google Ads campaigns or lists, saving IT from manual data reconciliation and ensuring both platforms stay aligned.
ITTrack Mailchimp subscriber growth in Google Ads.
When a new subscriber joins your Mailchimp audience, Zapier sends the contact information to Google Ads and adds the subscriber to a customer list. By doing this, you can better align your email and ad strategies, ensuring a consistent customer experience and improving retargeting efforts.
Marketing & Marketing OpsSupported triggers and actions
Zapier helps you create workflows that connect your apps to automate repetitive tasks. A trigger is an event that starts a workflow, and an action is an event a Zap performs.
- New Campaign
Triggers whenever a new campaign is created in Google Ads.
Try ItTriggerPolling - MainAccountIdRequired
- Managed Account
- Customer ListRequired
- EmailRequired
- Message
ActionWrite- NameRequired
- Description
- Message
ActionWrite- MainAccountIdRequired
- Managed Account
- Customer ListRequired
- Customer_identifierRequired
- Message
ActionWrite
- MainAccountIdRequired
- Managed Account
- Lead FormRequired
Try ItTriggerPolling- MainAccountIdRequired
- Managed Account
- Customer ListRequired
- Customer_identifierRequired
- Message
ActionWrite- MainAccountIdRequired
- Managed Account
- ResourceRequired
- Dates to IncludeRequired
- Limit
ActionWrite- Double_opt_message
- MainAccountIdRequired
- Managed Account
- Multiple_identifier_note
- Conversion User Identifier SourceRequired
- NameRequired
- TimestampRequired
- Value
- Currency
ActionWrite