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Zapier makes it easy to integrate Google Ads with Klaviyo - no code necessary. See how you can get setup in minutes.

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Google Ads
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Google Ads
1. Choose trigger event
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Klaviyo
Klaviyo logo
Klaviyo
2. Choose action
Google Ads logo
1. Select the event
Setup
Test
Google Ads logo
Google Ads
Choose a trigger event

Choose a trigger

A trigger is the event that starts your Zap—like a "New Campaign" from Google Ads.

Add your action

An action happens after the trigger—such as "Add Profile to List" in Klaviyo.

You’re connected!

Zapier seamlessly connects Google Ads and Klaviyo, automating your workflow.

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Customers have created over 25 million Zaps on the platform

6 mins

The average user takes less than 6 minutes to set up a Zap

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Frequently Asked Questions about Google Ads + Klaviyo integrations

New to automation with Zapier? You're not alone. Here are some answers to common questions about how Zapier works with Google Ads and Klaviyo

How can I integrate Google Ads with Klaviyo through your platform?

You can integrate Google Ads with Klaviyo by setting up a connection in our platform. This involves configuring triggers and actions such as 'New Lead' from Google Ads, which can then create or update a contact in Klaviyo.

What types of triggers are available for this integration?

For integrating Google Ads with Klaviyo, we offer triggers such as 'New Lead', 'New Campaign', and 'New Ad'. These allow you to automatically initiate actions in Klaviyo whenever these events occur in your Google Ads account.

Can I customize what happens when a trigger event occurs?

Yes, our platform allows you to customize actions when trigger events like 'New Lead' from Google Ads occur. You can set specific actions in Klaviyo such as adding the lead to a specific email list or starting an automated welcome flow.

Is it possible to update customer profiles in Klaviyo from data collected via Google Ads?

Absolutely. When a trigger event occurs, such as a 'Form Submission' on your Google Ads, we allow you to map this data to update existing customer profiles or create new contacts in Klaviyo seamlessly.

Are there any prerequisites before setting up the integration?

Before setting up the integration between Google Ads and Klaviyo, ensure that you have administrative access to both accounts and that they are properly configured for API access.

How often does data sync between Google Ads and Klaviyo once integrated?

Data syncs between Google Ads and Klaviyo occur almost instantly upon the trigger events. Our system is designed to process these updates quickly so your marketing efforts remain timely and relevant.

What kind of support do you provide for troubleshooting integration issues?

We provide comprehensive support through detailed documentation, FAQs, and customer support teams who are ready to assist with troubleshooting any issues that arise during the integration process.

Practical ways you can use Google Ads and Klaviyo

Subscribe leads from Klaviyo list to Google Ads

When a lead is added to a specific Klaviyo email list, Zapier automatically adds their information as a customer list in Google Ads. This workflow allows business owners to streamline retargeting efforts, ensuring their ad campaigns reach new subscribers effectively.

Business Owner
Try it
Add new Google lead forms to Klaviyo email list

When a new lead form entry is created in Google Ads, Zapier adds the lead to an email list in Klaviyo. This automation helps marketing teams immediately engage potential customers and nurture them directly through email campaigns, reducing manual entry errors and saving time.

Marketing & Marketing Ops
Sync Klaviyo segment updates to Google Ads lists.

When a segment in Klaviyo is updated, Zapier updates the corresponding customer list in Google Ads. This ensures that ad campaigns are aligned with the most relevant and current customer data, saving project managers time and keeping campaigns accurate.

Project Management

Supported triggers and actions

Zapier helps you create workflows that connect your apps to automate repetitive tasks. A trigger is an event that starts a workflow, and an action is an event a Zap performs.

  • Google Ads triggers, actions, and search
    New Campaign

    Triggers whenever a new campaign is created in Google Ads.

    Trigger
    Polling
    Try It
    • MainAccountId
      Required
    • Managed Account
    • Customer List
      Required
    • Email
      Required
    • Message
    Action
    Write
    • Name
      Required
    • Description
    • Message
    Action
    Write
    • MainAccountId
      Required
    • Managed Account
    • Customer List
      Required
    • Customer_identifier
      Required
    • Message
    Action
    Write
    • MainAccountId
      Required
    • Managed Account
    • Lead Form
      Required
    • Conversions Information
    Trigger
    Polling
    Try It
    • MainAccountId
      Required
    • Managed Account
    • Customer List
      Required
    • Customer_identifier
      Required
    • Message
    Action
    Write
    • MainAccountId
      Required
    • Managed Account
    • Resource
      Required
    • Dates to Include
      Required
    • Limit
    Action
    Write
    • Double_opt_message
    • MainAccountId
      Required
    • Managed Account
    • Multiple_identifier_note
    • Conversion User Identifier Source
      Required
    • Name
      Required
    • Timestamp
      Required
    • Value
    • Currency
    Action
    Write

Learn how to automate Google Ads on the Zapier blog

Learn how to automate Klaviyo on the Zapier blog

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About Google Ads
Google Ads (formerly Google AdWords) is an online advertising platform developed by Google, where advertisers pay to display brief advertisements, service offerings, product listings, video content, and generate mobile application installs within the Google ad network to web users.
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About Klaviyo
Klaviyo is an email marketing platform. Powered by data, built for ecommerce and web businesses.
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