Connect Google Ads and Iterable to unlock the power of automation
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Set up your first integration
Quickly connect Google Ads to Iterable with a Zapier template.
Our most popular template
How Zapier works
Zapier makes it easy to integrate Google Ads with Iterable - no code necessary. See how you can get setup in minutes.
Choose a trigger
A trigger is the event that starts your Zap—like a "New Campaign" from Google Ads.
Add your action
An action happens after the trigger—such as "Create a User" in Iterable.
You’re connected!
Zapier seamlessly connects Google Ads and Iterable, automating your workflow.
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Frequently Asked Questions about Google Ads + Iterable integrations
New to automation with Zapier? You're not alone. Here are some answers to common questions about how Zapier works with Google Ads and Iterable
How can I integrate Google Ads with Iterable using your platform?
To integrate Google Ads with Iterable, you can set up automated workflows that trigger actions in one app based on events in the other. For example, when a new subscriber is added in Iterable, a trigger can automatically create an entry in Google Ads to add this new contact to a custom audience.
What triggers are available when integrating Google Ads with Iterable?
Our platform allows you to use triggers such as receiving a new lead form entry in Google Ads, or adding a new contact in Iterable. These triggers can initiate actions like updating customer profiles or launching specific ad campaigns.
What actions can be performed in Google Ads when triggered by events in Iterable?
You can perform various actions such as creating or updating customer match lists and launching targeted ad campaigns based on user behavior data captured from Iterable.
Is it possible to update my email marketing campaign lists based on Google Ads interactions?
Yes, by setting up specific triggers for actions like ad clicks or conversions in Google Ads, you can automate the updating of your email marketing campaign lists within Iterable.
Can I track conversions from my email campaigns directly within Google Ads using this integration?
While our platform mainly facilitates the transfer and synchronization of data between apps, detailed tracking of conversions might require additional setup involving conversion tracking codes or pixels within Google Ads.
How often does data sync between Google Ads and Iterable?
Data synchronization frequency depends on how you've set up your workflows. Triggers and actions are processed almost instantly, ensuring real-time updates across platforms when possible.
Do I need technical expertise to set up the integration between Google Ads and Iterable?
No technical expertise is required. Our intuitive interface guides you through setting up automated workflows between the two platforms without needing to write any code.
Practical ways you can use Google Ads and Iterable
Track Google Ads conversions as events in Iterable
Zapier captures offline conversion data from Google Ads and tracks it as a custom event in Iterable. This automation enables IT teams to integrate advertising performance data seamlessly into Iterable for deeper analysis and attribution.
ITAdd leads from Google Ads into Iterable user database
When a new lead form entry is submitted in Google Ads, Zapier automatically creates or updates the user information in Iterable. This automation helps marketers streamline lead management, ensuring swift follow-ups and more efficient campaign segmentation.
Marketing & Marketing OpsSupported triggers and actions
Zapier helps you create workflows that connect your apps to automate repetitive tasks. A trigger is an event that starts a workflow, and an action is an event a Zap performs.
- New Campaign
Triggers whenever a new campaign is created in Google Ads.
Try ItTriggerPolling - MainAccountIdRequired
- Managed Account
- Customer ListRequired
- EmailRequired
- Message
ActionWrite- NameRequired
- Description
- Message
ActionWrite- MainAccountIdRequired
- Managed Account
- Customer ListRequired
- Customer_identifierRequired
- Message
ActionWrite
- MainAccountIdRequired
- Managed Account
- Lead FormRequired
Try ItTriggerPolling- MainAccountIdRequired
- Managed Account
- Customer ListRequired
- Customer_identifierRequired
- Message
ActionWrite- MainAccountIdRequired
- Managed Account
- ResourceRequired
- Dates to IncludeRequired
- Limit
ActionWrite- Double_opt_message
- MainAccountIdRequired
- Managed Account
- Multiple_identifier_note
- Conversion User Identifier SourceRequired
- NameRequired
- TimestampRequired
- Value
- Currency
ActionWrite