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Zapier makes it easy to integrate Google Ads with Iterable - no code necessary. See how you can get setup in minutes.

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Google Ads
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Google Ads
1. Choose trigger event
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Iterable
Iterable logo
Iterable
2. Choose action
Google Ads logo
1. Select the event
Setup
Test
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Google Ads
Choose a trigger event

Choose a trigger

A trigger is the event that starts your Zap—like a "New Campaign" from Google Ads.

Add your action

An action happens after the trigger—such as "Create a User" in Iterable.

You’re connected!

Zapier seamlessly connects Google Ads and Iterable, automating your workflow.

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25m

Customers have created over 25 million Zaps on the platform

6 mins

The average user takes less than 6 minutes to set up a Zap

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Frequently Asked Questions about Google Ads + Iterable integrations

New to automation with Zapier? You're not alone. Here are some answers to common questions about how Zapier works with Google Ads and Iterable

How can I integrate Google Ads with Iterable using your platform?

To integrate Google Ads with Iterable, you can set up automated workflows that trigger actions in one app based on events in the other. For example, when a new subscriber is added in Iterable, a trigger can automatically create an entry in Google Ads to add this new contact to a custom audience.

What triggers are available when integrating Google Ads with Iterable?

Our platform allows you to use triggers such as receiving a new lead form entry in Google Ads, or adding a new contact in Iterable. These triggers can initiate actions like updating customer profiles or launching specific ad campaigns.

What actions can be performed in Google Ads when triggered by events in Iterable?

You can perform various actions such as creating or updating customer match lists and launching targeted ad campaigns based on user behavior data captured from Iterable.

Is it possible to update my email marketing campaign lists based on Google Ads interactions?

Yes, by setting up specific triggers for actions like ad clicks or conversions in Google Ads, you can automate the updating of your email marketing campaign lists within Iterable.

Can I track conversions from my email campaigns directly within Google Ads using this integration?

While our platform mainly facilitates the transfer and synchronization of data between apps, detailed tracking of conversions might require additional setup involving conversion tracking codes or pixels within Google Ads.

How often does data sync between Google Ads and Iterable?

Data synchronization frequency depends on how you've set up your workflows. Triggers and actions are processed almost instantly, ensuring real-time updates across platforms when possible.

Do I need technical expertise to set up the integration between Google Ads and Iterable?

No technical expertise is required. Our intuitive interface guides you through setting up automated workflows between the two platforms without needing to write any code.

Practical ways you can use Google Ads and Iterable

Track Google Ads conversions as events in Iterable

Zapier captures offline conversion data from Google Ads and tracks it as a custom event in Iterable. This automation enables IT teams to integrate advertising performance data seamlessly into Iterable for deeper analysis and attribution.

IT
Add leads from Google Ads into Iterable user database

When a new lead form entry is submitted in Google Ads, Zapier automatically creates or updates the user information in Iterable. This automation helps marketers streamline lead management, ensuring swift follow-ups and more efficient campaign segmentation.

Marketing & Marketing Ops

Supported triggers and actions

Zapier helps you create workflows that connect your apps to automate repetitive tasks. A trigger is an event that starts a workflow, and an action is an event a Zap performs.

triggers, actions, or triggers and actions
  • Google Ads triggers, actions, and search
    New Campaign

    Triggers whenever a new campaign is created in Google Ads.

    Trigger
    Polling
    Try It
    • MainAccountId
      Required
    • Managed Account
    • Customer List
      Required
    • Email
      Required
    • Message
    Action
    Write
    • Name
      Required
    • Description
    • Message
    Action
    Write
    • MainAccountId
      Required
    • Managed Account
    • Customer List
      Required
    • Customer_identifier
      Required
    • Message
    Action
    Write
    • MainAccountId
      Required
    • Managed Account
    • Lead Form
      Required
    Trigger
    Polling
    Try It
    • MainAccountId
      Required
    • Managed Account
    • Customer List
      Required
    • Customer_identifier
      Required
    • Message
    Action
    Write
    • MainAccountId
      Required
    • Managed Account
    • Resource
      Required
    • Dates to Include
      Required
    • Limit
    Action
    Write
    • Double_opt_message
    • MainAccountId
      Required
    • Managed Account
    • Multiple_identifier_note
    • Conversion User Identifier Source
      Required
    • Name
      Required
    • Timestamp
      Required
    • Value
    • Currency
    Action
    Write

Learn how to automate Google Ads on the Zapier blog

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About Google Ads
Google Ads (formerly Google AdWords) is an online advertising platform developed by Google, where advertisers pay to display brief advertisements, service offerings, product listings, video content, and generate mobile application installs within the Google ad network to web users.
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About Iterable
Iterable is the growth marketing platform that empowers you to deliver completely seamless, personalized customer experiences.
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