Connect G2 Crowd and Google Ads to unlock the power of automation
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Set up your first integration
Quickly connect G2 Crowd to Google Ads with a Zapier template.
Our most popular template
How Zapier works
Zapier makes it easy to integrate G2 Crowd with Google Ads - no code necessary. See how you can get setup in minutes.
Choose a trigger
A trigger is the event that starts your Zap—like a "Tracked Prospect" from G2 Crowd.
Add your action
An action happens after the trigger—such as "Add Contact to Customer List With Email" in Google Ads.
You’re connected!
Zapier seamlessly connects G2 Crowd and Google Ads, automating your workflow.
Supported triggers and actions
Zapier helps you create workflows that connect your apps to automate repetitive tasks. A trigger is an event that starts a workflow, and an action is an event a Zap performs.
- Tracked Prospect
Triggers when a visitor moves from your profile to a page tracked by Prospect Tracking, or vice versa.
Try ItTriggerInstant - New Lead
Triggers when a lead is generated on your product listing.
Try ItTriggerInstant - New Campaign
Triggers whenever a new campaign is created in Google Ads.
Try ItTriggerPolling - MainAccountIdRequired
- Managed Account
- Customer ListRequired
- EmailRequired
- Message
ActionWrite
- New Visit Event
Triggers each time a researcher views your profile, your category, your sponsored content, or comparisons that feature your product.
Try ItTriggerPolling - New Review
Triggers when new review created.
Try ItTriggerInstant - MainAccountIdRequired
- Managed Account
- Lead FormRequired
- Conversions Information
Try ItTriggerPolling- MainAccountIdRequired
- Managed Account
- Customer ListRequired
- Customer_identifierRequired
- Message
ActionWrite
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Connect G2 Crowd and Google Ads to integrate crucial parts of your business
With Zapier, you can integrate everything from basic data entry to end-to-end processes. Here are some of the business-critical workflows that people automate with Zapier.
Automate your lead management and improve conversions
Create more impactful campaigns with automation
Provide world-class support with a little help from automation
Automate your way to actionable, up-to-date data
Resolve incidents faster with automation
Learn how to automate Google Ads on the Zapier blog
Frequently Asked Questions about G2 Crowd + Google Ads integrations
New to automation with Zapier? You're not alone. Here are some answers to common questions about how Zapier works with G2 Crowd and Google Ads
How do I set up the G2 Crowd and Google Ads integration?
To set up the integration, navigate to our platform, search for the G2 Crowd and Google Ads integration, and follow the prompts. You'll typically start by selecting a trigger event from G2 Crowd such as a new review or a lead form submission. Then, associate it with an action in Google Ads, like updating a customer list or creating a remarketing tag.
What are some common triggers for this integration?
Common triggers include receiving a new review on G2 Crowd or updating an existing lead form. These triggers can kick-start actions in Google Ads to dynamically adjust your advertising strategies.
What actions can I perform in Google Ads once it's integrated with G2 Crowd?
Once integrated, you can automate actions such as adding users to customer lists based on their interactions on G2 Crowd or modifying ad campaigns according to new review data.
Is coding knowledge required for this integration?
No coding knowledge is required. Our platform allows you to connect G2 Crowd with Google Ads through an intuitive interface where you select triggers and corresponding actions without writing any code.
Can I customize the trigger conditions between G2 Crowd and Google Ads?
Yes, you can customize trigger conditions extensively. For example, only initiate an action if a review rating falls below three stars, thereby allowing tailored responses in your ad campaigns.
Are there any limitations with this integration?
Currently, there might be limitations regarding data sync intervals between G2 Crowds' events and Google's execution timeframes due to API constraints. We recommend checking our detailed documentation for specifics that pertain to your particular use-case scenario.
How can I troubleshoot issues within this integration?
First, verify if the API keys used are valid and have necessary permissions. Also, confirm that both endpoints are operational. Our support guides offer step-by-step assistance for common problems experienced during setup or operation phases.
