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Zapier makes it easy to integrate Facebook Lead Ads with Webhooks by Zapier - no code necessary. See how you can get setup in minutes.

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Facebook Lead Ads
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Facebook Lead Ads
1. Choose trigger event
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Webhooks by Zapier
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Webhooks by Zapier
2. Choose action
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1. Select the event
Setup
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Facebook Lead Ads
Choose a trigger event

Choose a trigger

A trigger is the event that starts your Zap—like a "New Lead" from Facebook Lead Ads.

Add your action

An action happens after the trigger—such as "Custom Request" in Webhooks by Zapier.

You’re connected!

Zapier seamlessly connects Facebook Lead Ads and Webhooks by Zapier, automating your workflow.

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Frequently Asked Questions about Facebook Lead Ads + Webhooks by Zapier integrations

New to automation with Zapier? You're not alone. Here are some answers to common questions about how Zapier works with Facebook Lead Ads and Webhooks by Zapier

How do I connect Facebook Lead Ads with Webhooks by Zapier?

To connect Facebook Lead Ads with Webhooks by Zapier, first set up your trigger in the Zapier platform by selecting Facebook Lead Ads as your app and choosing a specific event, like 'New Lead'. Then set up the action by choosing 'Webhooks by Zapier' and configure your desired webhook URL or customize your webhook payload.

What triggers can use Facebook Lead Ads to activate webhooks in our integration?

In our integration, the primary trigger when using Facebook Lead Ads is 'New Lead'. This event activates whenever a new lead is captured through your designated Facebook ads, thus initiating the webhook action to route this information where you need it.

Can we send information from multiple ad accounts simultaneously using webhooks?

Yes, you can send information from multiple ad accounts. During the Zap setup process, connect each of your ad accounts separately and set triggers for each account. This way, leads from different accounts can activate individual webhooks as needed.

How do we maintain data security when sending lead information through webhooks?

We ensure data security by recommending HTTPS URLs for webhook endpoints and utilizing custom headers or tokens to authenticate requests. It's important to configure these security measures in your webhook setup within Zapier.

Is it possible to filter leads before they are sent via webhooks?

Yes, our platform allows you to add a filter step in between the trigger from Facebook Lead Ads and the webhook action. You can define conditions based on lead details such as geographic location or response content to ensure only certain leads proceed to the webhook stage.

What should we do if our webhook URL changes after setting up the integration?

If your webhook URL changes, you need to update this information in all related Zaps. Open each affected Zap that uses Webhooks by Zapier and update the URL field with your new endpoint. Testing after updating ensures everything functions correctly.

Why isn't my data appearing at the destination after triggering a webhook with a new lead?

First, verify if there's any issue within Facebook Lead Ads itself or whether there are configuration issues on our end regarding how incoming data is processed. Ensure that there are no mistakes in how you've constructed your JSON payload and check all conditions defined in any filters used before passing them onto the final destination via webhooks.

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Supported triggers and actions

Zapier helps you create workflows that connect your apps to automate repetitive tasks. A trigger is an event that starts a workflow, and an action is an event a Zap performs.

triggers, actions, or triggers and actions
    • Page
      Required
    • Form
    • FBLA_copy
    Trigger
    Instant
    Try It
    • Pick off a Child Key
    Trigger
    Instant
    Try It
    • Method
      Required
    • URL
      Required
    • Data Pass-Through?
    • Data
    • Unflatten
    • Basic Auth
    • Headers
    • Return Raw Response
    Action
    Write
    • URL
      Required
    • Payload_type
    • Data
    • Wrap Request In Array
    • File
    • Unflatten
    • Basic Auth
    • Headers
    Action
    Write

Learn how to automate Facebook Lead Ads on the Zapier blog

Learn how to automate Webhooks by Zapier on the Zapier blog

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About Facebook Lead Ads
Facebook lead ads make signing up for business information easy for people and more valuable for businesses. The Facebook lead ad app is useful for marketers who want to automate actions on their leads.
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About Webhooks by Zapier
Webhooks simply POST data (or JSON) to a specific URL every time we see something new. Webhooks can also accept data (or JSON) to kick off a workflow in Zapier.
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