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Zapier makes it easy to integrate Facebook Lead Ads with Mailchimp - no code necessary. See how you can get setup in minutes.

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Facebook Lead Ads logo
Facebook Lead Ads
Facebook Lead Ads logo
Facebook Lead Ads
1. Choose trigger event
Mailchimp logo
Mailchimp
Mailchimp logo
Mailchimp
2. Choose action
Facebook Lead Ads logo
1. Select the event
Setup
Test
Facebook Lead Ads logo
Facebook Lead Ads
Choose a trigger event

Choose a trigger

A trigger is the event that starts your Zap—like a "New Lead" from Facebook Lead Ads.

Add your action

An action happens after the trigger—such as "Archive Subscriber" in Mailchimp.

You’re connected!

Zapier seamlessly connects Facebook Lead Ads and Mailchimp, automating your workflow.

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Customers have created over 25 million Zaps on the platform

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The average user takes less than 6 minutes to set up a Zap

Make work flow with AI

Level up your Facebook Lead Ads to Mailchimp integration with AI. Extract, summarize, and transform your integration data with leading AI models like OpenAI, Anthropic, and more.
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Frequently Asked Questions about Facebook Lead Ads + Mailchimp integrations

New to automation with Zapier? You're not alone. Here are some answers to common questions about how Zapier works with Facebook Lead Ads and Mailchimp

How do I connect my Facebook Lead Ads account to Mailchimp using Zapier?

To connect Facebook Lead Ads and Mailchimp, you'll need a Zapier account. In Zapier, set up a Zap where Facebook Lead Ads is the trigger app and New Lead is the trigger event. Then, choose Mailchimp as the action app and Add/Update Subscriber as the action event.

What information from Facebook Lead Ads can be sent to Mailchimp?

When integrating Facebook Lead Ads with Mailchimp via Zapier, you can send subscriber details such as email addresses, names, and any custom fields you have set up in your lead ads to your selected audience in Mailchimp.

Can I use existing audiences in Mailchimp for new leads collected from Facebook?

Yes, you can add new leads collected from Facebook Lead Ads directly into any existing audience in your Mailchimp account by specifying the audience during the Zap setup process.

Is it possible to update existing subscribers in Mailchimp with data from Facebook Lead Ads?

Absolutely! During the integration setup on Zapier, select Add/Update Subscriber as the action event for Mailchimp. This will enable updating existing subscribers' information whenever new data comes through from a lead ad.

My leads are not showing up in Mailchimp. What could be wrong?

If leads aren't appearing in Mailchimp, ensure that your Zap is turned on and correctly configured. Double-check that lead ads are properly set up on Facebook's side and mapped correctly to fields in your Mailchimp audience.

How frequently will my leads be added to or updated in my Mailchimp account?

Leads collected via Facebook Lead Ads will be transferred to your Mailchimp account typically within a few minutes of being generated if your Zap is active and running without issues.

Does this integration support segmentation within my audiences based on lead ad information?

Yes, using zap field mapping during setup allows segmentation based on incoming lead data such as sign-up sources or campaign identifiers once they reach your chosen audience in Mailchimp.

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Supported triggers and actions

Zapier helps you create workflows that connect your apps to automate repetitive tasks. A trigger is an event that starts a workflow, and an action is an event a Zap performs.

triggers, actions, or triggers and actions
    • Page
      Required
    • Form
    • FBLA_copy
    Trigger
    Instant
    Try It
    • Audience
    • Trigger each time a subscriber opens an email
    Trigger
    Polling
    Try It
  • Mailchimp triggers, actions, and search
    New Audience

    Triggers when a new audience is added to your MailChimp accounts.

    Trigger
    Polling
    Try It
    • Audience
    • Note_about_samples
    Trigger
    Instant
    Try It
    • Audience
    • Status
    Trigger
    Polling
    Try It
    • Audience
    • Link
      Required
    • Track all links clicks
    Trigger
    Polling
    Try It
    • Store
      Required
    Trigger
    Polling
    Try It

Learn how to automate Facebook Lead Ads on the Zapier blog

Learn how to automate Mailchimp on the Zapier blog

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About Facebook Lead Ads
Facebook lead ads make signing up for business information easy for people and more valuable for businesses. The Facebook lead ad app is useful for marketers who want to automate actions on their leads.
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mailchimp logo
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About Mailchimp
Share your ideas with Mailchimp email newsletters—then use its landing page and form builders to grow your lists and take marketing further with drip and transactional emails.
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