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Zapier makes it easy to integrate Microsoft Excel with Google Ads - no code necessary. See how you can get setup in minutes.

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Microsoft Excel
Microsoft Excel logo
Microsoft Excel
1. Choose trigger event
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Google Ads
Google Ads logo
Google Ads
2. Choose action
Microsoft Excel logo
1. Select the event
Setup
Test
Microsoft Excel logo
Microsoft Excel
Choose a trigger event

Choose a trigger

A trigger is the event that starts your Zap—like a "New Row" from Microsoft Excel.

Add your action

An action happens after the trigger—such as "Add Contact to Customer List With Email" in Google Ads.

You’re connected!

Zapier seamlessly connects Microsoft Excel and Google Ads, automating your workflow.

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Customers have created over 25 million Zaps on the platform

6 mins

The average user takes less than 6 minutes to set up a Zap

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Frequently Asked Questions about Microsoft Excel + Google Ads integrations

New to automation with Zapier? You're not alone. Here are some answers to common questions about how Zapier works with Microsoft Excel and Google Ads

How can I set up integration between Microsoft Excel and Google Ads?

You can integrate Microsoft Excel with Google Ads through our platform by setting up a trigger and an action. First, create a trigger in Excel whenever a specific event occurs, such as when data is updated. Then, establish an action in Google Ads to automatically use this updated data for campaigns. Our step-by-step guide can help streamline this process.

What types of triggers are available for Microsoft Excel when integrating with Google Ads?

Triggers in Microsoft Excel could be events like new spreadsheet rows being added, existing rows being updated, or specific cells reaching a certain value. Once these triggers are configured, they can initiate actions in Google Ads like uploading new customer lists or updating bid strategies.

Can I update Google Ads campaigns directly from my Excel spreadsheet?

Yes, you can update your Google Ads campaigns directly from an Excel spreadsheet by setting up a trigger for changes in the sheet and linking it to the corresponding action in Google Ads. This means any updates like budget changes or keyword adjustments in your spreadsheet can reflect instantly on your campaigns.

Is it possible to automate reporting from Google Ads into an Excel file?

Automating reporting from Google Ads into an Excel file is possible by setting up a regular trigger that pulls data from your ad account and records it into specified sheets within the workbook at defined intervals.

Can we sync customer lists from Microsoft Excel to Google Ads?

Yes, we offer functionality that allows you to sync your customer lists from Microsoft Excel directly to Google Ads. By using specific row updates as triggers, you ensure that any changes made include modifications or new entries added to your customer list.

What should I do if my data isn't syncing correctly between Microsoft Excel and Google Ads?

If there’s trouble with syncing data between Microsoft Excel and Google Ads, check that the triggers set up for changes in the spreadsheet align with intended actions within your ad account. Errors often occur due to mismatch triggers or incorrect configurations.

How secure is the integration between Microsoft Excel and Google Ads through us?

We prioritize security by ensuring all data exchanged during integration is encrypted following industry standards. Additionally, we only access necessary permissions while maintaining transparency about our processes throughout setup.

Practical ways you can use Microsoft Excel and Google Ads

Track campaign performance in Excel.

When a new ad campaign is created in Google Ads, Zapier will log the details into a Microsoft Excel spreadsheet. This allows business owners to track ad campaign data in a central location, enabling informed decision-making and saving time on manual reporting tasks.

Business Owner
Monitor updates to lead data in ad campaigns.

When a new lead is added to a Google Ads campaign through a lead form, Zapier updates the corresponding row in a Microsoft Excel spreadsheet. IT teams can use this system to sync lead data for integration with other platforms, ensuring reliable and current data connections.

IT
Add leads to email campaigns.

When a new lead is created from a Google Ads lead form, Zapier will automatically add the lead's information to a Microsoft Excel spreadsheet. This helps marketing teams ensure all leads are accounted for and ready for email campaigns or nurturing workflows, reducing manual data imports.

Marketing & Marketing Ops

Supported triggers and actions

Zapier helps you create workflows that connect your apps to automate repetitive tasks. A trigger is an event that starts a workflow, and an action is an event a Zap performs.

triggers, actions, or triggers and actions
    • Plan Restrictions
    • Storage_source
    • Folder
    • Spreadsheet
      Required
    • Worksheet
      Required
    Trigger
    Polling
    Try It
    • Plan Restrictions
    • Storage_source
    • Folder
    • Spreadsheet
      Required
    Trigger
    Polling
    Try It
    • Plan Restrictions
    • Storage_source
    • Folder
    • Spreadsheet
      Required
    • Worksheet
      Required
    Action
    Write
    • Plan Restrictions
    • Storage_source
    • Folder
    • Spreadsheet
      Required
    • Worksheet
      Required
    • Table
      Required
    Action
    Write
    • Plan Restrictions
    • Storage_source
    • Folder
    • Spreadsheet
      Required
    • Worksheet
      Required
    • Table
      Required
    Trigger
    Polling
    Try It
    • Plan Restrictions
    • Storage_source
    • Folder
    • Spreadsheet
      Required
    • Worksheet
      Required
    • Trigger Column
    Trigger
    Polling
    Try It
    • Plan Restrictions
    • Storage_source
    • Folder
    • Spreadsheet
      Required
    • Worksheet
      Required
    Action
    Write
    • Plan Restrictions
    • Storage_source
    • Folder
    • Title
      Required
    • Column Headers
    • Zap_step_id
    Action
    Write

Learn how to automate Microsoft Excel on the Zapier blog

Learn how to automate Google Ads on the Zapier blog

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About Microsoft Excel
Microsoft's Excel is a spreadsheet application used by millions of users across the world. It is part of the Office ecosystem and is considered the industry standard for spreadsheets. Only files on OneDrive for Business (available with Office 365 and Sharepoint server) are supported at this time with Zapier.
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About Google Ads
Google Ads (formerly Google AdWords) is an online advertising platform developed by Google, where advertisers pay to display brief advertisements, service offerings, product listings, video content, and generate mobile application installs within the Google ad network to web users.
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