Connect CallRail and Google Ads to unlock the power of automation
- No credit card required
- Free forever for core features
- 14-day trial for premium features and apps
Set up your first integration
Quickly connect CallRail to Google Ads with a Zapier template.
Our most popular template
How Zapier works
Zapier makes it easy to integrate CallRail with Google Ads - no code necessary. See how you can get setup in minutes.
Choose a trigger
A trigger is the event that starts your Zap—like a "Phone Call Completed" from CallRail.
Add your action
An action happens after the trigger—such as "Add Contact to Customer List With Email" in Google Ads.
You’re connected!
Zapier seamlessly connects CallRail and Google Ads, automating your workflow.
Supported triggers and actions
Zapier helps you create workflows that connect your apps to automate repetitive tasks. A trigger is an event that starts a workflow, and an action is an event a Zap performs.
- AccountRequired
- CompaniesRequired
Try ItTriggerInstant- AccountRequired
- CompaniesRequired
Try ItTriggerInstant- AccountsRequired
Try ItTriggerInstant- AccountRequired
- CompaniesRequired
Try ItTriggerInstant
- AccountRequired
- CompaniesRequired
Try ItTriggerInstant- AccountRequired
- CompaniesRequired
Try ItTriggerInstant- AccountRequired
- CompaniesRequired
Try ItTriggerInstant- AccountRequired
- CompaniesRequired
Try ItTriggerInstant
Zapier is the automation platform of choice for 87% of Forbes Cloud 100 companies in 2023
93%
Customers who say using Zapier has made them better at their job
25m
Customers have created over 25 million Zaps on the platform
6 mins
The average user takes less than 6 minutes to set up a Zap
Practical ways you can use CallRail and Google Ads
Sync call leads to Google Ads campaigns
For small businesses using call tracking, Zapier bridges CallRail and Google Ads. When a new form capture is submitted via CallRail, Zapier automatically updates your Google Ads customer list. This helps owners target warm leads more efficiently, saving time and boosting advertising ROI.
Business Owner
Log phone calls to ad data for insights
Automating data sync between CallRail and Google Ads helps IT teams avoid manual data entry. Use Zapier to send details of completed phone calls in CallRail as offline conversions to Google Ads. This ensures campaigns reflect true user behavior and streamlines data accuracy efforts.
ITAdd phone call data to Google Ads
Track how inbound calls impact ad performance. When a phone call in CallRail is tagged, Zapier automatically sends the event as an offline conversion to Google Ads. This improves ad attribution, ensuring marketing teams understand the campaigns driving quality calls and optimizing ROI.
Marketing & Marketing OpsLearn how to automate CallRail on the Zapier blog
Learn how to automate Google Ads on the Zapier blog
Frequently Asked Questions about CallRail + Google Ads integrations
New to automation with Zapier? You're not alone. Here are some answers to common questions about how Zapier works with CallRail and Google Ads
How do I integrate CallRail with Google Ads?
To integrate CallRail with Google Ads, navigate to the integration section within your CallRail account and select Google Ads from the list of options. You'll need to authorize access between your CallRail and Google Ads accounts by following the prompts. Once connected, you can set up specific triggers such as a call being received via a tracking number which can then be reflected in your Google Ads conversions.
What are the key triggers available when integrating CallRail with Google Ads?
When integrating CallRail with Google Ads, key triggers include receiving a call via a tracking number or form submission. These events can trigger actions such as logging a conversion in your Google Ads account, allowing for more accurate measurement of ad performance.
Can I track offline conversions from calls in my Google Ads account using this integration?
Yes, by integrating CallRail with Google Ads, offline conversions from calls tracked by CallRail can be automatically recorded as conversions in your Google Ads account. This process often involves configuring specific actions based on call attributes detected by CallRail.
Is it possible to connect multiple campaigns from Google Ads to different numbers on CallRail?
Yes, you can connect different campaigns from your Google Ads account to various numbers managed within CallRail. This setup allows you to have granular control over which campaign interactions result in tracked calls and subsequent data logging inside both platforms.
How does the integration affect reporting capabilities within both platforms?
Integrating allows call data captured by CallRail to appear directly in your Google Ads reports. This means that any actions triggered by calls, such as conversion recording or adjusting bids based on phone interactions, will seamlessly flow into your existing reporting structures.
Are there any specific setup requirements needed for this integration?
For successful integration between CallRail and Google Ads, ensure both accounts are properly configured and that you've allowed permissions for each platform to access relevant data. You may also need administrative privileges in both accounts during initial setup to configure settings like triggers and actions.
What troubleshooting steps should I take if the integration isn't working properly?
If the integration fails, start by ensuring that all permissions are granted between platforms and that API connections are active and valid. Check if all trigger settings align correctly with expected actions – like making sure calls logged by tracking numbers appear in conversions – and verify internet connectivity at times of attempted syncing.
