Cal.com + Google Ads

Create new Google Ads conversions when new Cal.com bookings are made

This workflow springs into action when a new booking is made on Cal.com, passing the info along to Google Ads to send an offline conversion. This seamless linkage between Cal.com and Google Ads not only improves your ads' performance but also keeps your advertising data up-to-date. Ideal for businesses aiming to enhance their online ads effectiveness using real-world conversion data.

When this happens...
Booking Created
Triggers when a new booking is created.
TriggerInstant
automatically do this!
Send Offline Conversion
Sends events from your customer systems (PoS, CRM, email service provider, etc) to connect Google Ad campaigns to offline activity and business impact.
ActionWrite

Start free with email

Start free with Google

Start free with email

Start free with Google

Free forever for core features
14 day trial for premium features & apps

Supported triggers and actions

Booking Cancelled
Triggers when a booking is cancelled.
Trigger
Instant
Try It
Booking Rescheduled
Triggers when a booking is rescheduled.
Trigger
Instant
Try It
Out of Office Created
Triggers when a new Out Of Office entry is created.
Trigger
Instant
Try It
- Use Google Ads as...Required
- Managed Account
- Lead FormRequired
- Conversions Information
Trigger
Polling
Try It
- Use Google Ads as...Required
- Managed Account
- Customer ListRequired
- Customer IdentifierRequired
- Message
Action
Write

- Use Google Ads as...Required
- Managed Account
- ResourceRequired
- Dates to IncludeRequired
- Limit
Action
Write
- Double Opt Message
- Use Google Ads as...Required
- Managed Account
- Multiple Identifier Note
- Conversion User Identifier SourceRequired
- Conversion ActionRequired
- TimestampRequired
- Value
- Currency
Action
Write

- Stop on errorRequired
- HTTP MethodRequired
- URLRequired
- Query string parameters
- Additional request headers
- Body
Action
Write
- Use Google As...Required
Action
Search
- NameRequired
- Description
- Message
Action
Search or write

Booking Created
Triggers when a new booking is created.
Trigger
Instant
Try It
Meeting Ended
Triggers after meeting ends.
Trigger
Instant
Try It
New Campaign
Triggers whenever a new campaign is created in Google Ads.
Trigger
Polling
Try It
- Use Google Ads as...Required
- Managed Account
- Customer ListRequired
- EmailRequired
- Message
Action
Write
- NameRequired
- Description
- Message
Action
Write
- Use Google Ads as...Required
- Managed Account
- Customer ListRequired
- Customer IdentifierRequired
- Message
Action
Write
- StatusRequired
Action
Write
- Use Google As...Required
Action
Search
- NameRequired
Action
Search

About Cal.com

Cal.com simplifies scheduling for individuals, teams, and developers with powerful features and integrations that make booking effortless.

Learn more

Related categories

Scheduling & Booking

About Google Ads

Google Ads (formerly Google AdWords) is an online advertising platform developed by Google, where advertisers pay to display brief advertisements, service offerings, product listings, video content, and generate mobile application installs within the Google ad network to web users.

Learn more