Connect BigCommerce and Google Ads to unlock the power of automation
- No credit card required
- Free forever for core features
- 14-day trial for premium features and apps
Set up your first integration
Quickly connect BigCommerce to Google Ads with a Zapier template.
Our most popular template
How Zapier works
Zapier makes it easy to integrate BigCommerce with Google Ads - no code necessary. See how you can get setup in minutes.
Choose a trigger
A trigger is the event that starts your Zap—like a "Abandoned Cart" from BigCommerce.
Add your action
An action happens after the trigger—such as "Add Contact to Customer List With Email" in Google Ads.
You’re connected!
Zapier seamlessly connects BigCommerce and Google Ads, automating your workflow.
Supported triggers and actions
Zapier helps you create workflows that connect your apps to automate repetitive tasks. A trigger is an event that starts a workflow, and an action is an event a Zap performs.
- Filter by Channel ID
Try ItTriggerInstant- Customer Created
Triggers when an new customer is created.
Try ItTriggerInstant - Filter by Channel ID
- Filter by Status ID
Try ItTriggerInstant- Shipment Created
Triggers when a new shipment is created.
Try ItTriggerInstant
- Filter by Channel ID
Try ItTriggerInstant- Customer Address Created
Triggers when a new customer is created.
Try ItTriggerInstant - Filter by Category ID
Try ItTriggerInstant- Customer Updated
Triggers when a customer is updated.
Try ItTriggerInstant
Zapier is the automation platform of choice for 87% of Forbes Cloud 100 companies in 2023
93%
Customers who say using Zapier has made them better at their job
25m
Customers have created over 25 million Zaps on the platform
6 mins
The average user takes less than 6 minutes to set up a Zap
Connect BigCommerce and Google Ads to integrate crucial parts of your business
With Zapier, you can integrate everything from basic data entry to end-to-end processes. Here are some of the business-critical workflows that people automate with Zapier.
Automate your lead management and improve conversions
Create more impactful campaigns with automation
Provide world-class support with a little help from automation
Automate your way to actionable, up-to-date data
Resolve incidents faster with automation
Learn how to automate BigCommerce on the Zapier blog
Learn how to automate Google Ads on the Zapier blog
Frequently Asked Questions about BigCommerce + Google Ads integrations
New to automation with Zapier? You're not alone. Here are some answers to common questions about how Zapier works with BigCommerce and Google Ads
How do I connect BigCommerce with Google Ads using Zapier?
To connect BigCommerce with Google Ads via Zapier, you need to create a Zap where BigCommerce is the trigger app and Google Ads is the action app. This involves selecting specific triggers in BigCommerce, such as a 'New Order' or 'Updated Product', and corresponding actions in Google Ads like 'Add User to Remarketing List' or 'Update Ad Group'. After setting these up, authenticate both accounts in Zapier and test the integration.
What are some common triggers available for BigCommerce when integrating with Google Ads?
When integrating BigCommerce with Google Ads on our platform, some common triggers include 'New Order', 'New Customer', 'Product Updated', and 'Customer Added to a List'. Each of these can initiate various actions in your linked Google Ads account.
Can I automate ad updates based on my inventory in BigCommerce?
Yes, by setting your trigger event as 'Product Updated' in BigCommerce, you can automatically update ads or pause campaigns for out-of-stock items in Google Ads. The integration requires configuring specific actions within your Zap setup.
Are there specific prerequisites before setting up the integration?
Before setting up this integration, ensure both your BigCommerce and Google Ads accounts are active and have the necessary permissions. In addition, you'll need to have admin access on both platforms to complete the authentication process within our system.
Is it possible to customize the data shared from BigCommerce to Google Ads?
You can customize data by applying filters and field mapping during the setup of your Zap. This allows precise control over what data passes through from BigCommerce's triggers (like order details) to actions taken in Google Ads (such as adjusting ad spend or targeting).
How can I track customers who failed to complete their purchase on my store through ads?
By using a trigger like 'Abandoned Cart' from BigCommerce within our platform, you can automatically add those potential customers to a remarketing list in Google Ads. This sync helps retarget them effectively via ads.
Can I test my integration settings before they go live?
Absolutely. During the Zap creation process between BigCommerce and Google Ads, we offer testing steps that simulate real operations without affecting actual data. These trials ensure all triggers and actions work as expected before activation.
