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Set up your first integration
Quickly connect Airtable to Google Ads with a Zapier template.
Our most popular template
How Zapier works
Zapier makes it easy to integrate Airtable with Google Ads - no code necessary. See how you can get setup in minutes.
Choose a trigger
A trigger is the event that starts your Zap—like a "New Record" from Airtable.
Add your action
An action happens after the trigger—such as "Add Contact to Customer List With Email" in Google Ads.
You’re connected!
Zapier seamlessly connects Airtable and Google Ads, automating your workflow.
Supported triggers and actions
Zapier helps you create workflows that connect your apps to automate repetitive tasks. A trigger is an event that starts a workflow, and an action is an event a Zap performs.
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Practical ways you can use Airtable and Google Ads
Track ad leads in Airtable
When a new lead is generated through a Google Ads Lead Form, Zapier automatically creates a new record in Airtable. This ensures all lead data is centralized for easy tracking and analysis, helping business owners monitor campaign performance.
Business OwnerIntegrate Google Ads metrics into Airtable for analysis
Simplify data collection by automatically updating Airtable with metrics from Google Ads reports. This allows data scientists to streamline the process of creating dashboards and conducting analyses, ensuring faster insights into ad performance and conversion rates.
Data ScienceSync new Airtable records with Google Ads customer lists
Streamline your marketing efforts by ensuring your Google Ads customer lists are automatically updated. When a new record is added in Airtable, Zapier adds that contact to a Google Ads customer list, helping you optimize retargeting with accurate audience data.
Marketing & Marketing OpsLearn how to automate Airtable on the Zapier blog
Learn how to automate Google Ads on the Zapier blog
Frequently Asked Questions about Airtable + Google Ads integrations
New to automation with Zapier? You're not alone. Here are some answers to common questions about how Zapier works with Airtable and Google Ads
How can I start integrating Airtable with Google Ads?
To begin integrating Airtable with Google Ads, you'll need to create an account on our platform if you haven't already. Once logged in, you can set up a new Zap and select triggers from Airtable such as 'New Record' or 'Updated Record' and actions like 'Add Campaign' or 'Update Campaign Status' in Google Ads.
Can I automatically sync Airtable records with Google Ads?
Yes, you can set up an automated workflow where any new or updated records in Airtable trigger specific actions in Google Ads. For example, when a record is created or updated in Airtable, you could automatically create a new ad group or update an existing ad's status in Google Ads.
What types of triggers can I use from Airtable for this integration?
You can use various triggers from Airtable such as 'New Record', 'Updated Record', and more. These triggers will initiate specific actions you've defined in your integration with Google Ads.
What actions are available in Google Ads when connecting it with Airtable?
With our integration, you can perform actions such as creating new campaigns, updating ad group criteria, adjusting budgets, and even pausing or starting ads based on changes happening within your Airtable records.
Is it possible to customize the fields that are transferred from Airtable to Google Ads?
Certainly! You have complete control over which fields from your Airtable database are mapped to specific attributes within Google Ads. During setup, you can select exactly what data you'd like transferred and how it should align with the attributes in Google Ads.
How do we ensure data security during the integration process?
We prioritize data security and employ strict encryption protocols to protect information being transferred between Airtable and Google Ads. Additionally, our platform adheres to industry standards for data protection ensuring that all transactions are secure.
Can I pause a campaign automatically if certain conditions are met in my Airtable data?
Yes, by setting specific conditions using our automation tools, campaigns can be paused automatically based on criteria defined within your Airtable dataset. For instance, if a lead's status changes or inventory levels reach a certain point.
