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How Zapier's RevOps team automates lead management

Automate strategically to support business goals.

By Krystina Martinez · April 25, 2023

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Krystina Martinez

Krystina writes about all things automation for the Zapier blog. Previously she was a public radio journalist, so she has a lot of opinions about microphones. When she's not writing or tinkering with Zapier, Krystina enjoys sewing her own clothes and taking long naps in between her many hobbies.

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Lead management

Revenue operations

mentioned apps

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A Zap with the trigger 'When I get a new lead from Facebook,' and the action 'Notify my team in Slack'