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How to optimize Facebook ads: 4 ways to cut costs and boost ROI

By Allisa Boulette · March 14, 2025
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Allisa Boulette

Based in New England, Allisa is a content marketer and small business owner who hopes to make the internet a more interesting place than she found it. When she’s not working, you can find her lying very still not doing anything.

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A Zap with the trigger 'When I get a new lead from Facebook,' and the action 'Notify my team in Slack'