The 10 best campaign management software tools in 2025

I don't know if there's any class of business tools more vague than campaign management tools, but here we are, getting specific about my favorite ones as a content marketer and manager.

Assessing the best campaign management tools is really about finding the best options for specific types of campaigns. 

Can some of these tools function for multiple campaign types? Sure. But that doesn't mean there are any easy picks for handling everything from your social media accounts to your email outreach to your CRM.

All that said, based on testing by the Zapier team—and my years of experience using and writing about these tools—here are my software picks for managing campaigns across a range of project types.

The best campaign management software tools

• HubSpot for all-in-one campaign management

• ActiveCampaign for AI

• Vtiger for a value CRM

• Hootsuite for social media marketing

• Trello for organizing campaign tasks

• Asana for managing campaigns for small teams

• Brevo for email campaigns with sales KPIs

• Mailchimp for automating email outreach

• SimpleTexting for SMS campaigns

• Zapier for building your own automation-first solution

What makes the best campaign management software?

Since this is an admittedly abstract class of tools, I broke campaign management software options down into five essential use cases:

• Sales/marketing

• Social media

• Project management

• Email

• SMS

Within those categories, I judged each option for how it stacked up by these criteria:

• Multiple or specific campaign types: Campaign management software can be designed to oversee either specific types of campaigns (like social media) or multiple (SEO, advertising, etc.), but either way, they should have holistic capabilities for managing campaigns from start to finish.

• Actionable features: Each campaign management app should also have features designed for taking actions within campaigns, proactively planning them, or organizing tasks.

• Automation and AI: The best campaign management platforms should have automation features for managing campaign components over time, potentially including AI companions or services to enhance automation capabilities.

This predictably turned out to be a pretty hulking list, so I relied on testing and reviews from the Zapier team, along with my own experiences using campaign management software, to pick the best.

The best campaign management software at a glance

Best all-in-one campaign management software

HubSpot (sales/marketing)

HubSpot pros:

• Comprehensive suite of tools

• Highly intuitive interface and best-in-class user experience

• Robust free CRM option

HubSpot cons:

• Premium plans can be cost-prohibitive

• Purpose-built platforms have richer features for email, content, social, and SMS

HubSpot is synonymous with sales and marketing, and its flagship CRM gets the nod here for best campaign management tool overall. I get that there's an admittedly fairly blurry line between sales software and general CRMs, but, like Baby, you can't put software this comprehensive in a corner.

HubSpot's CRM checks every box on this list for campaign management. It has tools for managing leads, applying automations, deploying AI and chatbots, organizing workflows, overviewing deals, reporting, producing content, and connecting social profiles—and it even has a brand tool for additional social and SMS features. It's about as all-in-one as it gets.

The real calling card for HubSpot is its user experience. I've seen a lot of marketing software, and this is consistently among the easiest to use and can be onboarded faster than a beached johnboat. The user interface is easy to navigate, and individual modules are all highly intuitive.

If you're looking for a budget option, the Starter package is fairly strong, but you'll need an upgrade for social and advanced content tools. You'd also get slightly richer utility from platforms built specifically for email, social, SMS, and content, but I can say with confidence that if you want a one-stop Spot for managing all your sales and marketing campaigns, you'd be well-served by this one (if you've got the budget for it).

If it's not quite all-in-one enough for you, connect HubSpot with Zapier. Then you can build out custom automation sequences to manage all your campaigns across thousands of apps. Learn more about how to automate HubSpot, or start with one of these pre-made workflows.

HubSpot pricing: Free plan available; paid plans start at $20/seat/month.

For more options: The best HubSpot alternatives

Best campaign management software for AI

ActiveCampaign (sales/marketing)

ActiveCampaign pros:

• Huge library of multilingual workflow automations

• AI-generated templates that apply branded colors and logos

• Integrated AI functionality for email content generation, predictive email sending, and automation building

ActiveCampaign cons:

• Pricier than other email tools

• Generative AI available only for premium tiers

You could argue that any kind of CRM-type software needs native AI features to be worth its subscription fees these days, and you'd be pretty hard-pressed to find one without any. But ActiveCampaign gives you more than just a handful of obligatory AI tricks.

For example, you can kick off a campaign with an AI-generated template that automatically pulls in your brand aesthetics. I was pretty impressed that it did this completely unprompted, by apparently searching the domain of my email address. If you want to apply branding from a different site, just switch up the brand kit with a different URL or upload images to feed it. 

Use these templates to create everything from promotional blasts to newsletters to new product highlights, complete with your custom colors and logos. Once you've built them, you can even use generative AI to fill out subject lines, write email bodies, compose website copy, and even automatically attune content for individual recipients based on connected contact data. 

ActiveCampaign's automation builder also incorporates AI to help build out sequences that help you acquire and convert leads, automate internal workflows, and prompt actions from clients. You can base these sequences on templates for common actions or build them from scratch. As you peruse the handy drag-and-drop automation builder, you can switch over to the AI builder tool to describe what you want to do in a natural language processing interface.

As a general sales tool, ActiveCampaign really shines for creating sequences through email, form, and landing page campaigns. While it has that in common with other email tools, it's structured a bit more like a CRM with a central hub for managing leads, deals, reports, and campaigns across your site and contact lists.

You can also connect ActiveCampaign to Zapier to automate workflows that keep your campaigns rolling across your tech stack. Learn more about how to automate ActiveCampaign, or take a look at these templates to get you started.

ActiveCampaign pricing: Paid plans start at $15/month; full suite of AI features available on Pro plan, starting at $79/month.

For more options: The best ActiveCampaign alternatives

Best value CRM for campaign management

Vtiger (sales/marketing)

Vtiger pros:

• Each module is highly customizable

• Capable of managing a wide range of campaign types

• Two-tier pricing based on user access needs

Vtiger cons:

• Niche tools like SMS and social media are a bit limited

• AI requires premium plan

Vtiger is a bit of a hidden gem in the small business CRM world—all the attention goes to big names like HubSpot, Salesforce, and Zoho; meanwhile, the awkwardly named Vtiger is out here offering comprehensive campaign management for value prices.

You might expect software that comes in at a fraction of those CRMs' prices to be lacking in user experience, but it's every bit as responsive as those tools with a well-designed (if a bit cluttered) interface. Just head to your campaign class—be it marketing, sales, customer support, service, etc.—and pick your campaign.

You can use Vtiger to organize campaigns across email, social, SMS, lead generation forms, or more generally organized deals with centralized databases for your leads and organizations. On the flip side, Vtiger is a bit more limited than software for more dedicated use cases—social integrations are limited to Google, Facebook, Instagram, and X, for example. But its email capabilities are still pretty strong with template building, sequence automation, A/B testing, autoresponders, and ready integration into its robust contact management capabilities.

If you're looking for AI features, Vtiger has them, but you'll need to upgrade to its highest tier ($50/user/month, billed annually) for predictive analytics, generative AI, bot management, and NLP querying. It may also leave you somewhat wanting for richer features if you're more interested in social campaigns or content management, but as a value-priced CRM, it's impressively capable when you compare it to premium CRMs. 

If there's a critical feature that Vtiger doesn't have, use Zapier's Vtiger integration to connect it with thousands of other apps, so you can automatically do things like add leads from any source to your CRM. Learn more about how to automate Vtiger, or use one of these pre-made workflows to get started. 

Vtiger pricing: Paid plans start at $12/user/month. When you grow, the higher plans offer two pricing tiers based on user privileges (between $30-42/user/month, billed annually).

For more options: The best CRMs for small businesses

Best campaign management software for social media marketing

Hootsuite (social media)

Hootsuite pros:

• Social calendars with built-in holiday schedules

• Strong inbox functionality to respond to DMs and comments 

• In-depth analytics on overall social media performance

Hootsuite cons:

• Premium pricing

• Doesn't offer phone support

Hootsuite is one of the original names in social media management, but instead of resting on its laurels, it keeps raising the bar for this software class.

Hootsuite connects to every major social platform, including Instagram, Facebook, TikTok, YouTube, LinkedIn, and Pinterest, so no matter your social media needs, Hootsuite is an easy choice (if you have the budget).

You can handle basically every element of social campaigns with Hootsuite—from social listening to posting to establishing content calendars to reporting. You can even create ads and promote posts in a dedicated module to deploy across Facebook and LinkedIn, and manage direct contacts within a single shared inbox. And the calendar module even includes niche holidays like World Photo Day and National Waffle Day so you can shamelessly shoehorn your unrelated business into timely trends.

Hootsuite hasn't shied away from investing in AI, either. OwlyWriter AI can repurpose your top posts, offer up inspiration, write posts for you, turn your blog posts and other content into posts, give you tips on how to improve your current posts, or just generate whatever you need it to.

Analytics are a particular stand out. In addition to offering a full suite of analytics tools that can help you understand how your social media accounts are performing, Hootsuite also pulls in statistics from other businesses in similar industries, so you can see how you stack up to the competition.

Hootsuite also integrates with Zapier, so you can do things like automatically create new messages directly from a spreadsheet or RSS feed. Learn more about how to automate Hootsuite, or get started with one of these pre-made templates.

Hootsuite pricing: Paid plans start at $99/month (billed annually) for 1 user; team plans start at $249/month (billed annually) for 3 users.

For more options: The best AI tools for social media management 

Best campaign management software for organizing tasks

Trello (project management)

Trello pros:

• Highly customizable boards with unlimited Power-ups

• Strong automation capabilities

• Functional reporting for tracking progress across campaigns

Trello cons:

• No tools for executing tasks within campaigns

• User/team management features require an upgrade

Trello needs no introduction, but it may need a bit of an explanation for its inclusion in a campaign management tool roundup. Trello may not be able to execute a campaign on its own, but what it can do is help you keep projects straight—especially if you're using separate platforms to hande multiple campaign types.

Trello stands out because each card and board can be as modular as you need. You can assign users to cards from across campaign teams, make templates of your cards for repeat project types, make custom fields to suit each campaign's ecosystem, apply automations to keep things moving as you work through projects, and then monitor campaign progress with high-level reporting.

For more features, Trello's Power-Ups (unlimited even on the free plan) let you view tasks on a calendar, add voting options on tasks, automatically fade away old tasks, and much more. If you need more automation power, use Zapier's Trello integration to automatically update cards or take actions in other apps when you make changes in Trello. Learn more about how to automate Trello, or take a look at these examples.

Trello pricing: Free plan available; paid plans start at $5/user/month (billed annually).

For more options: The best free project management software

Best software for managing campaigns for small teams

Asana (project management)

Asana pros:

• Useful generative and natural language AI

• Automations built into workflows from the ground up

• Clean, easy-to-navigate interface

Asana cons:

• AI is paywalled behind premium plans

• Can get pricey as teams scale

Similar to Trello, Asana can be used to set up Kanban-style project views that help you visually manage tasks across campaigns, assign and manage teams, track projects through reporting, and maintain project timelines. 

But unlike Trello, Asana has standalone campaign management potential. It has the ability to create and iterate workflows with built-in automations that can integrate third-party apps, complete with common triggers like form submissions. You can also set campaign-level goals to keep your eyes on KPI prizes.

Asana also has great front-and-center AI features, but it's the behind-the-scenes magic that helps you stay on track. For example, it adds relevance sorting to your inbox, suggests the next task you should jump on, and provides shortcuts for teams and workspace items you interact with.

As a small team tool, I like Asana's ability to keep team members aligned on separate campaigns within one app where you can consolidate monitoring and apply project management automations. It also has some standalone utility as a campaign manager with its integrated trigger sequences and extensive third-party app integrations, but realistically, you'll probably want it as a supplement to more robust campaign management apps.

If its native automations aren't good enough, you can automate across apps when you integrate Asana with Zapier. Trigger documentation changes in Asana or prompt actions in other software when you update within Asana. Learn more about how to automate Asana, or get started with one of these pre-made workflows.

Asana pricing: Free plan available; paid plans start at $10.99/user/month (billed annually) and includes Asana AI. 

For more options: The best project management software for small businesses

Best campaign management software for sales outreach

Brevo (email)

Brevo pros:

• Utility for multiple campaign types

• AI for content generation

Brevo cons:

• Additional use cases like social media are fairly limited

• Limited reporting features, especially on the free plan

Calling Brevo an email tool is a bit limiting—it's really more of a general outreach platform that includes SMS, WhatsApp, push notifications, and Facebook Ads features. But let's focus on its real meat and potatoes utility: email.

To start, Brevo's got one of the better interfaces I've seen for email creation. I like that it shows you an instant rendering of how subject lines and previews will appear on mobile with a convenient button to deploy a generative AI tool that can instantly ideate subject lines for you.

Once you're ready to create your email, you can start with a popular layout, load up a template, or code your own if you've got the skills. From there, you can use simple drag-and-drop blocks to design your email and even tap the AI assistant to create titles, paragraphs, and CTA buttons.

Armed with your emails and contact lists, you can assign automations, monitor workflow and event logs, and take advantage of a deep dashboard for analyzing transactional email performance—a handy specific feature most other transactional email tools oddly lack. 

All in all, Brevo has a lot of functionality in common with comparable software like Mailchimp, but it's more distinctively designed for managing sales KPIs across outreach campaigns.

Plus, you can integrate Brevo with Zapier to inject even more automations into your workflows by connecting to apps you depend on, triggering email campaigns, or integrating outreach processes into other workflows. Learn more about how to automate Brevo, or try one of these pre-made workflows.

Brevo pricing: Free plan available; paid plans start at $9/month (billed annually).

For more options: The best email drip campaign software

Best campaign management software for automating email outreach

Mailchimp (email)

Mailchimp pros:

• Rich automation features

• Intuitive content design capabilities

• Huge template library with native AI

Mailchimp cons:

• Can be costly at scale

Mailchimp is arguably still the standard by which all email newsletter platforms are gauged—and it's still innovating. Traditionally known more specifically for email, it's been branching (very loose monkey pun intended) into the broader marketing automation category.

As such, Mailchimp has some of the richest email automation features out there. You can start your campaigns with automation templates for customer journeys like new contact welcomes, tagged customer outreach, birthday offers, and abandoned cart notices to help you convert the leads you worked so hard to earn. 

You can also build out journeys with custom sequences that match your unique customer pipelines. If you need some inspiration, Mailchimp offers helpful starting points like email sign-ups, product purchases, and specific contact activities like page views and link clicks.

If you're noticing a theme, Mailchimp is adept at integrating contacts acquired across marketing channels with external sales efforts like products, website links, and webforms. You can even use Mailchimp essentially as a lite CRM to manage products, integrate SMS campaigns, create forms and landing pages, and even create websites via Wix integration. Plus, it's got hearty AI-powered features like a prompt library as well.

And as if it didn't have enough of its own automations already, you can also use Zapier's Mailchimp integrations to create automated workflows that help you incorporate outreach efforts across your campaigns. Learn more about automating Mailchimp, or try one of these pre-built workflows.

Mailchimp pricing: 14-day free plan available; paid email marketing plans start at $13/month and scales based on the number of contacts.

For more options: The best Mailchimp alternatives

Best campaign management software for SMS

SimpleTexting (SMS)

SimpleTexting pros:

• Simple, highly intuitive interface

• Native generative AI

• Makes setting up a marketing list very easy

SimpleTexting cons:

• Sending individual messages is possible but not intuitive

• Somewhat expensive as a standalone tool

Text message marketing isn't dead, as anyone on a party voting contact list during campaign season can attest to. And the possibly too obviously named SimpleTexting may be the best tool for maximizing these campaigns.

SimpleTexting has the feel of premium email campaign managers—many of which also include some SMS functionality—but with dedicated text marketing tools that can really enrich this niche campaign type. You can run surveys and polls, configure autoresponse messages, and leave notes on conversations or assign them to your teammates. And its native generative AI is built right into applicable parts of the platform, helping you generate message copy with NLP prompting, complete with preloaded suggestions for common message types.

You can use SimpleTexting to blast messages ad hoc, on a schedule, or on recurring intervals to your integrated contact lists. And for successful outreach, you can set up autoresponders specific to the lead segment with timing settings for immediate response or predetermined delays. 

If you've used similar tools for email marketing, SimpleTexting should feel pretty familiar to you from the jump. The interface is really simple, but its features are powerful for setting up text messaging outreach with automated responses. You could potentially get similar functionality from other campaign management software with SMS utility, but if you're primarily targeting leads via mobile device, you'd have a hard time finding a more functional tool than SimpleTexting.

SimpleTexting also integrates with Zapier, so you can automatically do things like send texts to leads you get from Facebook or any other lead generation tool. Here are some examples to show you how it works.

SimpleTexting pricing: Paid plans start at $33.20/month (billed annually). Note: This is an estimate. Final costs vary by usage.

For more options: The best SMS apps for small businesses

Best campaign management software for automation 

Zapier (multi-channel automation)

Zapier pros: 

• Build a custom solution without code

• Automation-first mindset

Zapier cons: 

• Lacks advanced CRM features  

You might already have a bunch of tools in your tech stack to manage your campaigns. But maybe the cost of paying for each one as a standalone app is really hurting your bottom line, or the manual effort required to send data from one app to the next makes your head spin.

Zapier includes an interface builder, database tool, and chatbot creator, so you can create your own custom campaign management solution—from project managers to landing pages to custom chatbots. Then, because Zapier connects thousands of apps, you can build automated workflows that work across your entire tech stack. It's an easy way to build a robust campaign management solution. And you can use Zapier Canvas to visualize your workflows and see how this will all work together.

There's also AI built in to every part of the platform, allowing you to use AI to turn your ideas into solutions and add AI functionality to all the apps you use at work. Learn more about how to automate your entire workflow using Zapier, or get started with one of these templates.

Simple CRM Template

A Simple CRM, without all the bells and whistles.

Try it

Lead Capture Template

Easily capture new leads and email them from within the connected table.

Try it

Zapier pricing: Free plan available; paid plan starts at $20/month (billed annually).

What is the best campaign management software? 

The best campaign management software comes down to what exactly you're trying to manage. If you need more streamlined control over your social media presence, you can't go wrong with a social media management tool like Hootsuite. If you're focused only on email campaigns, then go with Brevo or Mailchimp. If you want to automate as much of your campaign work as possible, use Zapier (maybe even in tandem with some of the other tools on this list).

There are campaign management solutions for every niche, and most of the options listed above offer either a free plan or a free trial. Give the solutions that pique your interest a try and then decide if they should make the final cut.

Related reading:

• The best AI sales assistant software

• The best ERP software

• The best free timesheet software

• The best SEO tools

This article was originally published in September 2024. The most recent update, with contributions from Jessica Lau, was published in March 2025.