What is the one thing that never sleeps? (Hint: not New York.) 

It's WordPress. The infinitely blinking dots on this live activity map confirm it.

WordPress powers more than 75 million sites, hosts more than than 60 million users, and accounts for roughly 30% of the web. Its 5.3 version, also known as "Kirk," has been downloaded more than 7 million times. In fact, every second you spend reading this, 27 new WP blog posts appear.  

If you're one of the millions who use WordPress—to attract customers, show off your services, or promote your content—you should consider adding the plugin WPForms to unleash its full potential. 

Chances are you'll need to use some kind of online form app to capture basic customer data. And that's just a simple contact form. Depending on the needs of your business, you'll probably also want to create multi-page surveys, polls, registration forms, payment forms, and even newsletter forms. 

To juggle all these moving parts, especially if you're new to the game, it helps to keep things simple. And that's exactly why WordPress built WPForms, which is targeted at beginners and requires virtually zero training and zero code. (Music to everybody's ears, apparently.) 

The app has a clean and clear drag-and-drop interface, so you can create your desired form within minutes, and then easily embed it onto your site. Start a form from scratch, or fill in one of the (many) pre-made templates. You can also provide users with multiple choice fields and apply conditional logic, a fancy way of saying that you can automatically send out emails to respondents based on what choices they selected, and show or hide questions in the same form based on previous answers. 

Want to know right away whenever someone submits a response? You can receive instant notifications every time a form is sent back to you, and keep track of all your leads in one place with the app's built-in database. And, when it comes to online payments, it's simple, safe, and you can let users decide which payment method to use.

As there's a 48% chance your customers will be buying your products on their mobile phones or tablets this year, it helps that it's 100% mobile responsive. 

In short, WPForms has all the essentials to make your payment processes, contact requests, and customer research a breeze. 

You can automate your forms and surveys with Zapier's WPForms integrations. Here are a few popular workflows to get you started: