Articles tagged "Website builders"

How to target thousands of locations with one ad campaign and one landing page

Here, I'm going to share how we were able to scale our geo-targeted ad campaigns: using dynamic keyword insertion in Google Ads combined with dynamic text replacement on Unbounce landing pages.

What is a CMS? An actual explanation 

I've run multiple blogs in my life, but you know what I've never had to do? Manually add a byline field, publish date element, or related articles section to a post. Those are all taken care of by a content management system (CMS). 

How to set up an automated system to confirm form submissions

Not all form submissions end up in the inbox—some are sent to the spam folder. Create an easy, automated system to save time checking submissions.

How to choose a WordPress host for your business

I haven't tested every WordPress host out there, but I've tried enough of them that I've learned what to keep my eye out for. Here I'll share the six items that should be at the top of your checklist as you evaluate WordPress hosting services.

Why every small business should own a domain name

Starting a business? You should buy a domain name. A domain name is the address for a website—you're reading this article on zapier.com, for example. Registering a domain name isn't expensive, typically costing around $15 a year.

How to speed up your WordPress site—or any other website

When a business isn't performing well, it's easy to begin looking for issues with sales copy, products, and content. In fact, one of the last things to cross most people's mind is their website speed—but it has a massive impact. I know from experience.

The landing page guide: How to promote your product on one web page

In the beginning, websites were all landing pages, simple one-page sites that provided links to other pages on the same server or on the internet.

Google page experience update: How to optimize your eCommerce site

How well your website ranks in Google depends on all sorts of things—some of which we don't have a ton of insight into. And as the vibrant world of SEO evolves, these factors are subject to change. Enter: the May 2021 page experience update.

How to choose a website theme for your business

They say you shouldn't judge a book by its cover, but it's easier said than done. It takes only 50 milliseconds for visitors to form an opinion about your website and decide whether to stick around or click away. 

Siteglide: App spotlight

Siteglide is a well-known digital experience platform that helps users build websites, customer portals, membership sites, marketplaces, applications, and bespoke databases.