Articles tagged "SEO"

How to deliver content that matters

I've been in the content marketing biz for four years, and for a lot of that time, I felt conflicted about my work. Why? It felt like there was no meaning in the words I wrote and read.

How to use Medium to expand the reach of your content marketing efforts

Writing even the most mind-blowing blog post won't cut it when it comes to content marketing. Say it with me: you need a content distribution strategy. 

How to optimize content for search intent

When I started creating content nearly two decades ago, my thought process followed the same logic every time: what keywords with search volume are relevant to my business? Now, keywords don't cut it.

How Moosend's marketing helped it scale from startup to acquisition—and beyond

For the Moosend family, it took 10 years of consistent planning and execution to become an industry leader and a popular email marketing tool among top-level marketers. Here's how we did it.

How to find low competition keywords that drive traffic

There's so much information to be gained from a simple Google search, and low-competition keywords are there for the taking. So, go ahead, grab them up, and put them to good use driving traffic.

What to do when your web content is stolen

If someone steals your content, it's up to you to get it taken down. Here's how to do that.

How to write a blog post outline: A step-by-step guide

4 tips for creating gated content worth the download

Here's how to decide if gated content is right for you—and, if it is, how to make sure leads get what they're looking for.

Customize your content promotion strategy with these 4 elements

Let's all agree to skip the one-size-fits-all approach and create the content distribution checklist that works for our companies and audiences.

7 ways to come up with blog post ideas for your business

If you're trying to create content for your company blog, you need a consistent stream of ideas to fill the pipeline. But where are those ideas supposed to come from? Here, I'll show you some tricks I use to find blog post ideas that work for my business.