Whatever it is you're selling in your Shopify store—from handcrafted furniture to Yoga classes—you're probably always looking for ways to make more sales. 

But successfully scaling your business takes a lot of work: you have to promote your products online, follow up with loyal customers, and log sales in your other apps for safekeeping. If you're doing this manually, it's easy to get behind. 

But there is a better way: With Shopify and Zapier, you can use automated workflows—called Zaps—to supercharge your Shopify store. Here are the best ways to streamline your eCommerce business with the Shopify integration.

Table of contents

• Track sales in a spreadsheet or database

• Promote new products

• Send team notifications

• Keep track of offline conversions

• Stay in touch with customers

• Chase down abandoned carts

• Create invoices for orders

Track sales in a spreadsheet or database

Part of keeping everything running smoothly is keeping track of sales. Send information about paid Shopify orders to a spreadsheet or database so you can analyze purchases and use that information to understand customer preferences and trends.

Promote new products

To have a successful retail business, promotion is essential. How else are people going to know about all the great stuff you're selling?

To save time and take the pain out of advertising your new products, these Zaps take new product information straight from your Shopify store, and automatically create new posts in all of your social media profiles.

Send team notifications

From crafting follow-up messages to asking for product feedback, you likely have a variety of team members who need to kept in the loop on new sales. Provide your team with the information they need, when they need it by automating your Shopify app.

With these Zaps, you can automatically send notifications in your team chat or via Gmail for new sales. Or if you have a high volume of transactions (go you!), you can get a summary of your Shopify transactions at a cadence that works for you.

Keep track of offline conversions

Having a holistic view of customer interactions is important if you want to successfully manage your advertising efforts. Connect your Shopify account to your advertisement tools so you can more easily gauge the success of your ad campaigns. Try one of these Zaps to get started:

Stay in touch with customers

Following up with your customer is one of the best ways to make sure they come back for more. Whether you use an email newsletter app like Mailchimp, or a customer relationship manager (CRM) like HubSpot or Salesforce, these Zaps can help you automatically add new customers to your email lists, so you can keep them notified of all your latest offerings.

Chase down abandoned carts

The phrase "abandoned cart" sounds so much more negative than it actually is. There are actually a lot of positives! It means that someone made it to your shop, liked something enough to add it to the cart, and just… didn't follow through.

It can happen for a lot of reasons, too. Maybe they don't have the funds just yet, or got distracted by something outside, or just forgot that they didn't check out! No matter the reason, following up on an abandoned cart can remind those potential customers what they're missing, and help turn those almost-sales into money in the bank. With these Zaps, you can take care of that whole process automatically.

Create invoices for Shopify orders

It's great news when your orders start piling up, but the paperwork involved can easily get out of hand. Make sure you're generating invoices on the go for both your tax files—and your customers. 

By connecting Shopify to your accounting tools, you can automatically generate an invoice the moment someone places an order. 

Streamline your store with the Zapier Shopify integration

You've already done the hardest part of making a successful online business: Starting it up. Zapier is here to help make the rest as easy as possible, so you can focus on what really matters.

This article was originally published in October 2018. It was most recently updated in March 2024 by Elena Alston.