Hannah Herman is a copywriter and native New Yorker. She's written extensively on automation, but her real jam is creative, catchy taglines. When she's not writing, she's probably walking around the city and trying to look at her phone less.
Hannah Herman
Hannah's articles
Most recent articles
Automate your work with Zapier
![](http://images.ctfassets.net/lzny33ho1g45/52Jc87siZwTazheRmjsGFI/8a13f783e552d91c45bdfcaf05016eca/automate-podio-00-hero.jpg?)
Automation inspiration
With Zapier, you can create automated workflows that eliminate some of the repetitive work associated with project management—like task creation. Here's how to automate Podio.
By Hannah Herman
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2 min read
![](http://images.ctfassets.net/lzny33ho1g45/2w39u5JhdOwZHHJ7NMsjhi/d1c8eaf391ed9992663ac636e27102bf/ethos-in-ads-hero.jpg?)
Marketing tips
A little bit of rhetorical theory can unlock why some ads work and others fall flat. Here, I'll talk about the value of ethos in ads and give you plenty of examples.
By Hannah Herman
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7 min read
![](http://images.ctfassets.net/lzny33ho1g45/1uHsEX6WMM3NLBjDgiH3oa/0369c422a33946c8ded824d80eafb143/linkedin-automation-guide-00-hero.jpg?)
Automation inspiration
Managing both your ads and LinkedIn social posts can be a challenge—especially when moving key data into other apps in your tech stack. Let automation make it easier.
By Hannah Herman
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3 min read
![](http://images.ctfassets.net/lzny33ho1g45/2QTzx10CwjYZlFoG6C9jME/29a0a167cf9d5b66329f5655b8df7ccd/meta-automate-event-promotion-with-ai-00-hero.jpg?)
Marketing tips
Here are ten social ads that hit the mark, from traditional ad buys and sponsored content to fully-fledged social activations.
By Hannah Herman
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7 min read
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![A Zap with the trigger 'When I get a new lead from Facebook,' and the action 'Notify my team in Slack'](https://res.cloudinary.com/zapier-media/image/upload/f_auto/q_auto/v1667941775/Blog/Generic/backgroundArtwork.png)